More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?
In recent years, people have been more inclined towards buying products that are from famous brands. There are several reasons behind
this
, and I think this
is a negative development. International household names, such
as Coca-cola for beverages, BMW for cars and Apple for phones, have been globally recognized for their high quality. When people buy branded merchandise, they also
buy the guarantee that what they buy performs well, lasts long or has excellent customer services. People buy iPhones knowing that those phones are relatively stable, that they will probably last
for 1-2 years and that they can have them fixed almost anywhere in the world. The inclination towards famous brand names also
stems from the desire for social acceptance. Everyone has a desire to fit in, and buying products that everybody knows is one way of showing that one is a part of a specific community. In my opinion, the dominance of famous brands is highly detrimental, as it obliterates healthy competition among companies. Take smartphones as an example: in recent years, the smartphone market has fallen into the hands of the two greatest moguls Apple and Samsung, leaving smaller brands or startups completely unable to sell their products. As a result
, such
a monopoly hinders innovations, for future trends and technology have entirely been decided by only one or two large corporations. Furthermore
, several big companies such
as Microsoft or Facebook have significantly driven the society in their own way, and by continuing to support those brands, we are giving them even more power and ultimately the powers those large corporations possess can be a serious threat to the government and the society as a whole. In conclusion, some people tend to buy famous brands because of their high-quality products and the feeling of fitting in. My firm conviction is that this
trend is negative for smaller companies and even for the society.Submitted by bolaive12 on
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Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite