Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other thinks is has disadvantages to this. Discuss both views and give your opinion?

The company's success these days, depends on its marketing approach. As, a part of these strategies, many businesses are using sporting events to advertise their products. In the viewpoint of some people,

this

is a positive development, while others are of diverse opinion. In my view, sponsoring sports to promote the company, is good for the society.

This

essay will analyse both the sides of the argument, while providing a logical conclusion.

Firstly

, when organisations, sponsor sports, in order to market their items, it provides funding for the teams. To cite an example, Indian hockey team is funded by Coco-Cola sponsorship. Not only, does

this

enable the local authorities to hire the best coaches for the national players but

also

, assists them in providing the best gear for the players.

Furthermore

, a big chunk of government funding utilized for

this purposes

Suggestion

this purpose

these purposes

can be saved, which can be invested in the development of other domestic facilities

such

as roads and transportation.

In addition

to

this

, it benefits the corporations, that are backing the games, as their sales increase due to the commercials.

For instance

, a survey conducted in 2015 found that, the sales of King Fisher beer went up by 15% after it started backing the IPL matches.

Hence

, it can be said that it is a win -win for both the enterprises as well as the athletes.

On the other hand

, these promotional ads, sometimes put the community at a disadvantage by selling low quality items at higher prices.

For example

, certain lavish cosmetic creams promoted during the cricket world cup of 2016, were found to be manufactured using harmful chemicals. As, these products were promoted by famous personalities, the audience believed them, indiscriminately, and ended up suffering the ill-effects of the items. To conclude, sponsorships by corporations, have many advantages for the nation's sports sector, as well as the governments.

In contrast

to

this

, the downsides are limited, which can be eliminated by careful consideration of products, before promoting them.

Therefore

, In my opinion, promoting merchandise in exchange for funds to support the games, should be encouraged.