Today, TV channels broadcast man’s sport shows more than women’s sport shows. Why? Should TV channels give equal showtime for women’s sport and men’s sport?

Some people say that TV should present an equitable amount of

showtime

Suggestion

show time

for women’s and men’s sports. In

this

essay, I will explain why I think it is not a good idea. People who support the idea of equal coverage of male and female athletes on TV think that

this

would empower the women’s role in sport and discourage gender discrimination. They assumed that if the media gave more exposure to female sporting events, it would arouse public attention to women’s sports, thereby decreasing the gap between women’s and men’s sports.

However

, it is a fact that men still play an important role and they are the overwhelming majority of sports participants despite some improvements in the proportion of airtime covered by women sports.

Therefore

, if ones believe that a quantitative change in showtime might promote gender equality in sports, I think that they are too optimistic and the situation is much more complicated. I believe that the root cause for less coverage

on

Suggestion

of

women’s sports lies on the fact that female athletes are barely acknowledged and have been stigmatised because of their sex and household duties.

As a result

, their participation in sports is not welcomed in some countries or is even devalued on media reports. A research

also

pointed out that the performance of women in athletic competition is considered as less important and less exciting by women themselves, let alone men. TV and the mass media are simply driven by what their audience wants, so the situation will look rosy, provided that we give women’s sport a stronger preference and an acknowledgement. In conclusion, while increasing the showtime of women’ sports seems to be a too simple option, it is better to raise the public awareness about female sports to end gender discrimination.