Marketing and promotion is the key to a successful business. To what extent do you agree?

A number of companies use a considerable amount of money for advertising their products. Some people claim that marketing plays a crucial role in improving the productivity of an organisation.
However
, I believe that it is not the only factor which can raise
business
activities, but
also
the
quality
of products or services that can maintain loyalty of customers.
To begin
with, marketing and promotion creates an enormous impact on
product
sales since it can be considered as the bridge, which is used to connect customer’s demand and the company’s solution. Advertising campaigns will help customer to be aware of the benefits of the
product
offered by the association. Clever marketing tempts a myriad of people to buy their products,
as a result
, the
business
will grow gradually. Without enough marketing and promotion, it is difficult for the brands go into customers’ minds. A good illustration of
this
is the growing number of adverts we see every day on television and on the Internet.
However
, other criteria
such
as the
quality
of the products or the service are
also
essential. If the
quality
does not reach the standard, no one will purchase the products despite loads of advertisements or promotions. It can
also
result in negative effects on the reputation of the company.
Furthermore
, skilled and innovative employees are necessary to attain success for any organisation. A
product
will not exist in the market for a long term without adequate innovations.
Therefore
, the participation of hardworking and talented staff
also
contributes to the growth of a
business
. To conclude,
although
it is true that marketing and promotion aids the development of a
business
, other factors
such
as the
quality
of the
product
and the skills of the employees are important too.
Submitted by Tang Phuong on

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    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 1 - Summary
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