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Writing Samples
Band 7.5

Marketing and promotion is the key to a successful business. To what extent do you agree?

#promotion #business
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A number of companies use a considerable amount of money for advertising their products. Some people claim that marketing plays a crucial role in improving the productivity of an organisation.
However
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, I believe that it is not the only factor which can raise
business
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 activities, but
also
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 the
quality
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 of products or services that can maintain loyalty of customers.
To begin
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 with, marketing and promotion creates an enormous impact on
product
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 sales since it can be considered as the bridge, which is used to connect customer’s demand and the company’s solution. Advertising campaigns will help customer to be aware of the benefits of the
product
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 offered by the association. Clever marketing tempts a myriad of people to buy their products,
as a result
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, the
business
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 will grow gradually. Without enough marketing and promotion, it is difficult for the brands go into customers’ minds. A good illustration of
this
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 is the growing number of adverts we see every day on television and on the Internet.
However
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, other criteria
such
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 as the
quality
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 of the products or the service are
also
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 essential. If the
quality
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 does not reach the standard, no one will purchase the products despite loads of advertisements or promotions. It can
also
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 result in negative effects on the reputation of the company.
Furthermore
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, skilled and innovative employees are necessary to attain success for any organisation. A
product
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 will not exist in the market for a long term without adequate innovations.
Therefore
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, the participation of hardworking and talented staff
also
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 contributes to the growth of a
business
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. To conclude,
although
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 it is true that marketing and promotion aids the development of a
business
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, other factors
such
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 as the
quality
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 of the
product
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 and the skills of the employees are important too.
Submitted by Tang Phuong on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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