Some people think that social media platforms are useful for business and making new friends, while others think that such websites are harmful. Discuss the advantages and disadvantages of social media.

Since 1998s, the era of internet communication is consistently developing. One face of its developing is the evolution of social media, when we know that social media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to dramatically increase to almost 3.43 billion in 2023.

Accordingly

, business and marketing have significantly changed to take benefits from those enormous numbers of users considering them as potential leads. As an example, a sports shop, could use social media to reach visitors and customers. They could launch a campaign boosting organic posts targeting users within a certain age group or gender, these strategies could help bring foot traffic to the shop. There are lots of advantages on unitizing social media for marketing, at

first

having direct connection to your customer enables you to not only having targeting campaigns and customer insights, but

also

responding to your client instantly; That helps business owners to enhance customer feedback by solving their problem and responding to client requests, by doing so, the more followers you have the more spread your business will be.

However

,

this

is could be

also

cause potential hurdles, as people using social to express their good feedback they

also

use it to express the bad ones

;

Accept space

;

means that mistakes are amplified and can blow up to a full-scale crisis overnight In short, social media has enabled communicators to expand their network globally. Within seconds, an individual or brand can reach thousands of people all over the world. The greater connectivity can be a blessing and a curse.