Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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Big businesses always try to attract customers through marketing and cause a major problem for small or local businesses.
This
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essay discusses the major problems caused by
this
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including the disappearance of local businesses gradually and the monopoly of big companies.
Besides
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, the essay
also
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suggests appropriate solutions to address
this
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epidemic. One of the major problems caused by extensive marketing and advertising by big businesses is a threat to the very existence of small businesses.
For example
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, Walmart recently opened a new pharmacy store in Roseville, MN, and advertised about the opening of several media channels. According to the reports,
this
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affected the sales of local stores by around 50%. Another problem is due to the availability of excess money, big companies can buy several local stores and monopolize the product.
For instance
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, Amazon recently acquired Whole Foods because they thought Whole Foods could affect their business. Right now, Whole Foods sells only Amazon's products. There are several ways in which people can be encouraged to buy local brands.
Firstly
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, the government should allocate sufficient funds to encourage local brands in a form of subsidized loans, free locations for rent, and daily monitoring.
Secondly
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, individuals should play their part in making sure that they encourage local brands.
For instance
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, rather than buying a big company's product, they should try local products and review them on Google. Rating and reviews play a major role in improving the sales of a product. Definitely, big businesses are always a huge competition for local businesses and can pose a major threat to their survival.
Nonetheless
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, these problems can be solved through appropriate actions by the government and people.
Submitted by vinod kumar Rathi on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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