Advertising has become an inevitable tool for both new as well as existing companies. Whilst some businessmen consider advertising is essential for their business growth and build awareness either about products or non-profit issues
such
as drugs or harasses, some argue that it makes people buy things which they don’t need. These would be Linking Words
further
discussed in the following points.
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To begin
with, advertising is extremely important not only for business, but for Egyptian economy and customers as well. Linking Words
In other words
, advertisements start with advertising agency which received a request from another company to create and launch these advertisements. All Linking Words
this
process provides hundreds of jobs and supports the country's economy, Linking Words
in addition
to promoting companies’ products for more profit. An eminent example is the Ramadan advertising season, which pushes about 1 billion pounds as taxes for the Egyptian country as well as companies’ profits. Linking Words
Thus
, it can be seen that why many are in the support of advertising.
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On the other hand
, advertising can provide misleading information and fake claims about products in order to raise their sales. As an illustration, advertising creates unnecessary needs, people are emotionally forced to buy the products. Linking Words
For example
, research papers have recently emphasized that increase consuming behaviour among Egyptian citizens while they are not in need for that product. Linking Words
That is
why advertising should be monitored and controlled by the authorities.
To conclude, after analysing above points, it is clear that few buy unnecessary products based on their features and few buy it based on their benefits. It’s believed that advertising spreads awareness of new products to consumers, which at the end of the day benefits all.Linking Words
Ahmed EL-Nagar