Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

It is undeniable that companies have become more successful in recent years through the power of advertising.

Hence

, many proponents believe that only commercials can drive customers to purchase products or services, whereas others opine that the marketing tool has lost

it's

of a thing, of it; possessive form of "it"

its

appetite in the market. In

this

essay, both sides will be explained with pertinent examples and I tend to agree with the latter statement. To start with, understanding human psychology often plays a critical role

for

Suggestion

in

generating more revenues and making successful campaigns.

This

is because receiving traction from customers may seem to be a difficult task to companies nudge people with creative and innovative traits.

For instance

, as discount offers are often associated with saving money, people tend to shop more on a particular day like Black Friday. On top of that, if these promotions remain bland for everyone, willingness to pay for a product or service will stay low.

On the other hand

, numerous human brains have, in fact, accustomed to mass marketing.

As a result

, provoking with a set of diverse communication techniques would not bring any fruitful outcome for the organisations unless it caters to the specific need of the consumers. According to a recent study at the University of Cambridge, television commercials bring about two per cent success, whereas affiliated marketing converts around eight per cent leads to complete purchases.

However

, if the target population pays attention to every advert, their

psycholgy

the science of mental life

psychology

would be geared towards a negative development. To sum up, though a few campaigns,

such

as discount or special offers, save people's money,

majority

Suggestion

the majority

of the advertisements do not serve the purpose of customers. In my opinion, companies should,

therefore

, dig deep, for a niche segment in order to create good commercials which people can relate naturally.