Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a product?

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It is believed that the
product
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which is costly, people
tend
Suggestion
tends
to buy it more than lower one. While the
price
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has a considerable impact on buyers, there are several factors influence consumers.
This
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essay will discuss about both issues above. On the one hand, it is true that a majority of consumers tend to consider how much does a
product
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cost before purchasing and the effect of
product
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prices on buyers varies depending on their purpose.
Firstly
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, using exorbitant products represents people's social state.
For example
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, wealthy families keep up with new trends because they have to fit into their wealthy community. And high-priced items are often chosen by them because they can show their wealth.
Secondly
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, if the
price
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of a
product
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is by far higher than that of customers’ financial ability, the customers fail to buy that good. Students,
for instance
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, are likely to select a laptop with reasonable prices in accordance with their educational demand
instead
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of a luxurious laptop because they understand that their financial status is limited.
On the other hand
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, there are some elements which effect on the customer's decision to purchase a
product
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. Obviously, the quality of products plays a vital role in the customer's choices. If there are two products which their prices are approximately, the customer tends to choose high quality products even though its
price
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is slightly higher.
In addition
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, the brand of goods is
also
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a crucial factor.
The more famous
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The most famous
brand is, the more products they can sell.
This
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explains why an enormous amount of budget has run for marketing campaigns in companies. In conclusion,
although
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the
price
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of good influence customers’ decision, several factors
also
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have a significant impact on how consumers buy products.
Submitted by Đức Long trinh on

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Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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