Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a product?

It is believed that the
product
which is costly, people
tend
Suggestion
tends
to buy it more than lower one. While the
price
has a considerable impact on buyers, there are several factors influence consumers.
This
essay will discuss about both issues above. On the one hand, it is true that a majority of consumers tend to consider how much does a
product
cost before purchasing and the effect of
product
prices on buyers varies depending on their purpose.
Firstly
, using exorbitant products represents people's social state.
For example
, wealthy families keep up with new trends because they have to fit into their wealthy community. And high-priced items are often chosen by them because they can show their wealth.
Secondly
, if the
price
of a
product
is by far higher than that of customers’ financial ability, the customers fail to buy that good. Students,
for instance
, are likely to select a laptop with reasonable prices in accordance with their educational demand
instead
of a luxurious laptop because they understand that their financial status is limited.
On the other hand
, there are some elements which effect on the customer's decision to purchase a
product
. Obviously, the quality of products plays a vital role in the customer's choices. If there are two products which their prices are approximately, the customer tends to choose high quality products even though its
price
is slightly higher.
In addition
, the brand of goods is
also
a crucial factor.
The more famous
Suggestion
The most famous
brand is, the more products they can sell.
This
explains why an enormous amount of budget has run for marketing campaigns in companies. In conclusion,
although
the
price
of good influence customers’ decision, several factors
also
have a significant impact on how consumers buy products.
Submitted by Đức Long trinh on

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