Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Nowadays, many people argue that companies which providing financial aid to sports for advertisement is good.
However
, there are both pros and cons to decide to do
this
. In
this
essay, I will discuss some of the reasons why
this
trend is better and some challenges to overcome.
Firstly
, sponsorship helps sports persons to support themselves economically. Not all the sports are popular and funded by the Government. Some of them struggle for basic equipments.
For example
, in India thought hockey is the national game, but still less famous
then
conjunction used in comparatives
than
cricket. In order to support the family and personal needs of players finance coming from sponsors act as a big helping hand.
Thus
, they can focus more on their game without any stress on money.
Secondly
, broadcasting products during the event is a useful medium for manufacturers for brand promotion. In todays world every business has to face huge competition. Showcasing them during sport events helps them to attract large amounts of audience.
For instance
, During a football match public trend to purchase the shoes which are supported by their most liked footballers which boost the company sales.
Therefore
, it is a proven way of effective marketing and sales.
On the other hand
, sometimes advertisement can have a negative effect on society. Tobacco producers showing their cigarette in a basketball match will have a false impression on viewers.
For instance
, teenagers which closely follow
this
sports can have a negative effect on health if started consuming it.
Therefore
, harmful product can damage the civilization. In Conclusion, I believe benefits of financial aid and product marketing outweigh the negative of false promotion.
However
, there should be strict control of the sponsors of the board and Government bodies monitor and control their ads.
Submitted by zoyapervez21 on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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