Today, TV channels provide men’s sport shows more than women’s sports shows. Why? Should TV channels give equal time for women’s sport and men’s sport?

TV

networks have been prioritizing men's sport programmes over those of women. Several factors are responsible for

this

gap in popularity and I do not think that both deserve an equal amount of

air

time

.

This

imbalance by

TV

stations is believed to emerge from financial interest. As men’s sports shows are generally more well-received than women’s, the channels have to satisfy the market by showing more of

such

programmes to generate more revenue.

This

dominance of men’s sports over their counterparts in

TV

shows demand stems from the differences in male and female preferences, which is males are often into sports while females are not. Obviously, having a low player pool means that women’s sports shows have less to offer to the audience, bringing less profits to

TV

providers when compared to men’s.

For example

, Men’s World Cup, which is a quadrennial international football event, is broadcast all over the world while Female’s World cup is often neglected by

TV

providers. It is commercial benefits that incentivize

TV

channels to favour Men’s World Cup to Women’s. It is not advisable that

TV

channels impose the same broadcast

time

for two categories as the decision should be based on the commercial potential. If

TV

channels cut down the

air

time

of men’s sports shows to force a statistically balanced amount for both genders, they could face losses in revenue.

This

reduction in profit is due to the

viewer’s

Suggestion

viewers’

lack of interest in women’s sports. As the shift is implemented, the viewers who have no interest in women’s sports are unlikely to welcome women’s sports shows,

thus

, possibly cancelling their subscription to the channel. In conclusion, the uneven

air

time

between men’s and women’s sports shows could be explained from an economic standpoint. It is

also

not beneficial for

TV

channels to push a balanced

air

time

for both shows in terms of finance.