Today, TV channels provide men’s sport shows more than women’s sports shows. Why? Should TV channels give equal time for women’s sport and men’s sport?

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TV
networks have been prioritizing men's sport programmes over those of women. Several factors are responsible for
this
gap in popularity and I do not think that both deserve an equal amount of
air
time
.
This
imbalance by
TV
stations is believed to emerge from financial interest. As men’s sports shows are generally more well-received than women’s, the channels have to satisfy the market by showing more of
such
programmes to generate more revenue.
This
dominance of men’s sports over their counterparts in
TV
shows demand stems from the differences in male and female preferences, which is males are often into sports while females are not. Obviously, having a low player pool means that women’s sports shows have less to offer to the audience, bringing less profits to
TV
providers when compared to men’s.
For example
, Men’s World Cup, which is a quadrennial international football event, is broadcast all over the world while Female’s World cup is often neglected by
TV
providers. It is commercial benefits that incentivize
TV
channels to favour Men’s World Cup to Women’s. It is not advisable that
TV
channels impose the same broadcast
time
for two categories as the decision should be based on the commercial potential. If
TV
channels cut down the
air
time
of men’s sports shows to force a statistically balanced amount for both genders, they could face losses in revenue.
This
reduction in profit is due to the
viewer’s
Suggestion
viewers’
lack of interest in women’s sports. As the shift is implemented, the viewers who have no interest in women’s sports are unlikely to welcome women’s sports shows,
thus
, possibly cancelling their subscription to the channel. In conclusion, the uneven
air
time
between men’s and women’s sports shows could be explained from an economic standpoint. It is
also
not beneficial for
TV
channels to push a balanced
air
time
for both shows in terms of finance.
Submitted by linh đan vũ on

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