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Writing Samples
Band 8.5

Many people patronize larger industries and ignore local shops because the big firms invest a lot into promotion and marketing. What can this cause to the local shops? What can be done to make people patronize the local shops?

#people #industries #shops #firms #promotion
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Nowadays, due to the effects of globalization, many companies tend to open their showroom across the globe.
This
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 has led to the majority of people think that bigger industries are better than local shops, because the big companies put their efforts in promoting and marketing.
This
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 has an
impact
Use synonyms
 on local shops and there are certain steps that can be implemented to make people patronize the local companies. To commence with, as big industries are expanding aggressively, they invest in promoting their goods, which has caused local shops their
business
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.
For example
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, companies in food and fashion industry has a tremendous
impact
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 on the buyer. Companies like MC Donalds have created adverts for younger children, which has caused 70% of the
business
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 to the local shops.
In addition
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 to the
business
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impact
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, these big firms are
also
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 able to change the mindset of the people, that these products are
local
Suggestion
locally
 and not that durable. Educating people and making them aware about the benefits of local shops is the
first
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 step to patronize local shops.
Secondly
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, educating people about the marketing gimmick and what
impact
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 does it has on the society and the
country
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 overall.
For instance
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, a
country
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 like China has been successful in inculcating these values in their citizens. Because of
this
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 the
country
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 has been able to grow drastically.
Moreover
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, government can give some benefits to the
business
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 to start manufacturing in-house. Due to
this
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 benefit, there will be more number of people who can open their local shops and succeed. In conclusion,
although
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, big companies with marketing strategies are able to lure the customers, there are some countries which are able to manufacture products in-house. With the help of government and local leaders there are ways to help these local shops grow and prosper.
This
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 eventually brings prosperity back to the
country
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.
Submitted by pankaj_khubchandani on

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