Many people patronize larger industries and ignore local shops because the big firms invest a lot into promotion and marketing. What can this cause to the local shops? What can be done to make people patronize the local shops?
Nowadays, due to the effects of globalization, many companies tend to open their showroom across the globe.
This
has led to the majority of people think that bigger industries are better than local shops, because the big companies put their efforts in promoting and marketing. This
has an impact
on local shops and there are certain steps that can be implemented to make people patronize the local companies.
To commence with, as big industries are expanding aggressively, they invest in promoting their goods, which has caused local shops their business
. For example
, companies in food and fashion industry has a tremendous impact
on the buyer. Companies like MC Donalds have created adverts for younger children, which has caused 70% of the business
to the local shops. In addition
to the business
impact
, these big firms are also
able to change the mindset of the people, that these products are local
and not that durable.
Educating people and making them aware about the benefits of local shops is the Suggestion
locally
first
step to patronize local shops. Secondly
, educating people about the marketing gimmick and what impact
does it has on the society and the country
overall. For instance
, a country
like China has been successful in inculcating these values in their citizens. Because of this
the country
has been able to grow drastically. Moreover
, government can give some benefits to the business
to start manufacturing in-house. Due to this
benefit, there will be more number of people who can open their local shops and succeed.
In conclusion, although
, big companies with marketing strategies are able to lure the customers, there are some countries which are able to manufacture products in-house. With the help of government and local leaders there are ways to help these local shops grow and prosper. This
eventually brings prosperity back to the country
.Submitted by pankaj_khubchandani on
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