More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

Nowadays, an increasing number of people spend a tremendous amount of money on buying extremely expensive things from famous brands. There
are
Suggestion
is
a host of reasons for
this
trend
and from my point of view, it has many drawbacks.
This
trend
can be explained by some following reasons.
Firstly
, some famous brands,
usually have
Suggestion
usually has
potential finance, tent to corporate with public figures to promote their products widely because those celebrities can draw
public’s attention
Suggestion
the public’s attention
easily.
As a result
,
this
brand can attract a lot of potential customers as well as numerous fans of their promotional models, who are always willing to splurge money on buying expensive clothes just to look like their idols.
Secondly
, many people want to show off their social status. By possessing self-designed clothes or precious
jewelry
an adornment (as a bracelet or ring or necklace) made of precious metals and set with gems (or imitation gems)
jewellery
Jewelry
, the upper-class people can express their gout and make them differ from middle-class people.
However
, I would argue that
this
is absolutely a negative
trend
. The
first
reason is that in order to earn profits, well-known brands usually hype their products through advertising and marketing to stimulate shopping demand.
Hence
, customers have to pay a fortune to own brand-clothes
instead
of buying with its real value.
Secondly
, wearing expensive clothing or a modern watch on the street is quite at stake. Because that sort of thing can make you become a target for robbers and thefts. In conclusion, it is undeniable some reasons make famous brands’ products so attractive to customers. But in some ways, I believed that
this
trend
still has some negative impact on consumers themselves.
Submitted by Andy on

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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