More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?

Luxury brands are becoming a trend among people, despite their classes or genders. Even though there are still controversial opinions about how deeply people into

this

phenomenon;

however

, the benefits it brings to the development of society are undeniable. There are two reasons for the decision to choose these merchandise.

Firstly

, obtaining a luxury

brand

gets people’s admiration and reflects the current economic situation. Launching a

brand

demands plenty amount of researches to decide the

product

’s market segmentation, whether it is low-end, mid-end, or high-end. Some certain companies had built their own reputation throughout the history of the industry.

Therefore

, the price of these brands’ products

sets

Suggestion

set

the standard for any others in the same

product

line.

In addition

, some luxury merchandise could be charged higher than usual to reflect the value of its trademark.

As a result

, having their

product

in the collection not only increases the financial value but

also

distinguish individuals in high class from other classes.

Secondly

, products from a familiar

brand

are more reliable in terms of quality and warranty. These are the core criteria when a customer decides to purchase a

product

. The durability of a

product

might measure the satisfaction of customers to the

brand

.

Thus

, in most cases, it reflexes the popularity of a

brand

. Warranty services could not be underestimated when considering whether a

brand

is good or not. The satisfaction of customers will contribute to the reputation of famous brands which attracts more and more buyers. In conclusion, the increase in the sale rate of well-known trade names in many fields of the market can positively affect the development of the economy of its standards and the guaranteed quality of its products.