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Writing Samples
Band 5.5

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion.

#part #everyone’s #life #people #lives
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Nowadays, due to the widespread development of technology and the Internet, advertisements have been rising on an unprecedented scale. While people hold different views about the influences of advertising brought into our lives, I do believe that it impacts our life in both negative and positive ways and
this
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 essay will clarify these both views. On the one hand, a well-developed advertising industry can create many positive values
to
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in
of
 our society. From the economic point of view, along with marketing, advertising plays an instrumental role in informing the public about information
of
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about
on
 products and services as well as establishing a closer connection between business’ products and customers. Thanks to the omnipresence of advertising, buyers can have a chance to carefully consider different products based on their adverts in order to make a wiser purchasing decision, especially for complex products
such
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 as insurance or medicine.
Meanwhile businesses
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Meanwhile, businesses
 can
also
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 utilize these forms to approach a majority of potential consumers. In terms of social effects, by spreading appealing messages of social issues
such
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 as family core values or a healthy lifestyle, advertisements can inspire people to obtain better living values. Adidas,
for example
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, through its sneaker advertisements, significantly contributes to encouraging residents to engage in exercise activities in terms of improving their health.
On the other hand
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, advertisements can detrimentally pose significant problems in our daily lives.
First
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 and foremost, advertising techniques are likely to manipulate people with an aim to persuade people to an impulsive purchase. No matter how discerning a customer is, when one is routinely exposed to
advertisement
Suggestion
an advertisement
the advertisement
, he or she will get the constant urge to purchase the items advertised.
Therefore
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 a large number of inexperienced consumers, under the manipulation of alluring and provocative ads, following the latest trend without hesitation which results in irrational buying decisions.
In addition
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, children who are targeted customers of many companies can easily be influenced by advertisements. Due to their lack of certain level of knowledge and experiences, they can put pressure on their parents to afford their needs for buying
them
of them or themselves
their
 products which attractively appeared in adverts. To recapitulate, it is undeniable that advertising brings a wide range of benefits to our society as mentioned above,
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however it
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however, it
 is
also
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 detrimental for many aspects of human lives in case of improper use.
Submitted by Andy on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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