Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion.

Nowadays, due to the widespread development of technology and the Internet, advertisements have been rising on an unprecedented scale. While people hold different views about the influences of advertising brought into our lives, I do believe that it impacts our life in both negative and positive ways and

this

essay will clarify these both views. On the one hand, a well-developed advertising industry can create many positive values

to

Suggestion

in

of

our society. From the economic point of view, along with marketing, advertising plays an instrumental role in informing the public about information

of

Suggestion

about

on

products and services as well as establishing a closer connection between business’ products and customers. Thanks to the omnipresence of advertising, buyers can have a chance to carefully consider different products based on their adverts in order to make a wiser purchasing decision, especially for complex products

such

as insurance or medicine.

Meanwhile businesses

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Meanwhile, businesses

can

also

utilize these forms to approach a majority of potential consumers. In terms of social effects, by spreading appealing messages of social issues

such

as family core values or a healthy lifestyle, advertisements can inspire people to obtain better living values. Adidas,

for example

, through its sneaker advertisements, significantly contributes to encouraging residents to engage in exercise activities in terms of improving their health.

On the other hand

, advertisements can detrimentally pose significant problems in our daily lives.

First

and foremost, advertising techniques are likely to manipulate people with an aim to persuade people to an impulsive purchase. No matter how discerning a customer is, when one is routinely exposed to

advertisement

Suggestion

an advertisement

the advertisement

, he or she will get the constant urge to purchase the items advertised.

Therefore

a large number of inexperienced consumers, under the manipulation of alluring and provocative ads, following the latest trend without hesitation which results in irrational buying decisions.

In addition

, children who are targeted customers of many companies can easily be influenced by advertisements. Due to their lack of certain level of knowledge and experiences, they can put pressure on their parents to afford their needs for buying

them

of them or themselves

their

products which attractively appeared in adverts. To recapitulate, it is undeniable that advertising brings a wide range of benefits to our society as mentioned above,

however it

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however, it

is

also

detrimental for many aspects of human lives in case of improper use.