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Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sport #sports #stars #people
It is true that many enterprises fund
sport
 teams or clubs with the aim to get publicity for themselves.
Although
 many individuals consider
this
 practise right and correct like any other promotional material, others seem to be more sceptical. Despite
this
, it seems to be noticeable that the benefits behind
this
 marketing tool far outweigh the negative sides. Even though the primary aim pursued by the company sponsors is to increase their visibility, there are several social positive effects
as a result
 of
this
 practice.
First
 of all, nobody would have any interest in sponsoring
this
 kind of activities without a rise in turnover due to it. We live in a materialistic society, where most healthy activities would never be promoted for free.
This
 means that, even if the primary aim of the sponsors is advertising themselves, these companies play a significant role in encouraging people to join
sport
 clubs and to live an active lifestyle.
For instance
, private companies like Rolex are essential for many football teams which could not even remain on the market without their financial help. Yet, some drawbacks concerning
this
 practice should be taken into account. Among them, one seems to be the most relevant: the disparity of performances which can result in some cases: whenever the funds in favour of the involved
sport
 team are modest and,
by contrast
, the company sponsor makes a great profit by advertising itself
this
 way, the trade itself can be seen as unfair.
However
,
this
 mainly depends on the negotiation skills of the counterparts. In conclusion, whether funding sports as a way to create publicity for themselves is right or not, it is still a controversial issue.
However
, it is worth sharing the opinion that sponsors are almost always necessary to allow many
sport
 clubs and teams to stay on the market
Submitted by Trinh Vuong on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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