Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sport #sports #stars #people

It is true that many enterprises fund

sport

teams or clubs with the aim to get publicity for themselves.

Although

many individuals consider

this

practise right and correct like any other promotional material, others seem to be more sceptical. Despite

this

, it seems to be noticeable that the benefits behind

this

marketing tool far outweigh the negative sides. Even though the primary aim pursued by the company sponsors is to increase their visibility, there are several social positive effects

as a result

this

practice.

First

of all, nobody would have any interest in sponsoring

this

kind of activities without a rise in turnover due to it. We live in a materialistic society, where most healthy activities would never be promoted for free.

This

means that, even if the primary aim of the sponsors is advertising themselves, these companies play a significant role in encouraging people to join

sport

clubs and to live an active lifestyle.

For instance

, private companies like Rolex are essential for many football teams which could not even remain on the market without their financial help. Yet, some drawbacks concerning

this

practice should be taken into account. Among them, one seems to be the most relevant: the disparity of performances which can result in some cases: whenever the funds in favour of the involved

sport

team are modest and,

by contrast

, the company sponsor makes a great profit by advertising itself

this

way, the trade itself can be seen as unfair.

However

this

mainly depends on the negotiation skills of the counterparts. In conclusion, whether funding sports as a way to create publicity for themselves is right or not, it is still a controversial issue.

However

, it is worth sharing the opinion that sponsors are almost always necessary to allow many

sport

clubs and teams to stay on the market

Submitted by Trinh Vuong on Sun Sep 13 2020

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7Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

304 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

brand visibility
target audience
endorsement deals
positive association
commercial interests
conflict of interest
over-reliance
excessive commercialization
sportsmanship
athletic performance
corporate sponsorship
fan engagement

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Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Fully explain your ideas

Essentional vocabulary list for IELTS Writing 7+

IN THE FUTURE ROBOTS WILL DO MORE AND MORE JOBS INSTEAD OF HUMANS. DOES THIS DEVELOPMENT HAVE MOREADVANTAGES OF DISADVANTAGES?

In many countries around the world, rural people are moving to cities, so the population in the countryside is decreasing. Do you think this is a positive or a negative development?

Some people believe that exploring outer space is important because it expands human knowledge and might lead to discoveries that will benefit humanity in the future. Other people believe that space exploration is a waste of money that could be better spent solving immediate problems here on Earth.

Information technology enables many people to do their work outside their workplace (e.g. at home, when travelling, etc.). Do the benefits of this mobility outweigh the disadvantages?