Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products.What problems does this cause? What could be done to encourage people to buy local products? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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There is no doubt that multi-national companies have a separate fund only for marketing
thier
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their
products to the target population. By doing
this
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, would cause harm to the local business since they could not compete
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with
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the giant ones.
However
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,
this
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can be counteracted by giving financial aid and training
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on
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how to attract their customers.
Firstly
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, when an international company
lauches
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launches
thier
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their
a new brand locally, they often start a massive campaign to canvas their consumers by offering a lot of reductions and gifts.
This
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is because they have
an
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apply
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adequate staff and money to implement their plan of action.
However
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,
on the other hand
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, local small scale business firms usually, find it a tough time for them since they may not have sufficient resource to sustain
this
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field.
For example
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, when
walmart
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Walmart
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started its brand new supermarket in India, the local
venders
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vendors
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were experienced the same and many
such
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shops were vanished to nowhere.
As a result
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,
f
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the
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inancial status of the native people
are
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is
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severely affected.
Nevertheless
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, the above-mentioned consequence can be effectively reduced, if the government makes feasible strategies to minimise the repercussions.
First
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and foremost, educate the local people about the quality of the locally-produced items, fresh and affordable, and the money, which
spend
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spends
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on them would circulate there itself, rather than going to abroad, since it is not international chains.
Secondly
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, the shop owners would be trained how to make
p
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a
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rofit,
for instance
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, modify their outlets, enhance customer care services, and provide
c
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a
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lean and safe environment for their consumers, along with loan facility to furnish the company to upgrade to an international standard. In conclusion, while the introduction of
world renowned
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world-renowned
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companies to local markets,
this
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would negatively impact the small businesses. Despite the issues, it can be reduced by the government's assistance. It is recommended that every country needs to support their local
bussinesses
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businesses
,
otherwise
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,
this
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may lead
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to
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many problems.
Submitted by Sal on

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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