Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to but local products?

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Nowadays, marketing and promotion have become a special tool for companies which spends thousands of its profits in order to take attention by the consumers which seems that it has been achieving its porpuses once they tent to spend money and time with products that are usually better exposed in the business scenario. The imposition of goods in the
market
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especially in commercials might be a problem for final consumers once sometimes they could be deceived when they supposedly buy these products based only in marketing or fashion products.
For example
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, children who get involved by tv commercial have more tendency buying food connected with characters extract from cartoons, so that the quality and nutritional information stay on
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s
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the
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econd plan;
therefore
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children may become seek if their nutrition is not supervised by their parents.
Secondly
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, marketing
also
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can be used as an event to promote something
that is
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not so good in terms of quality and duration.
For instance
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, Chinese brands usually spend thousands and thousands
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of
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dollars promoting its cars which means that they try to raise consciousness in consumers that Chinese cars have the same features and perks of german or American cars despite the automotive
market
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say on contrary.
Although
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there is a wide range of great stores and supermarkets promoting brands from billionaire companies, people either could buy goods from handmade factories or around their neighbourhood but sometimes these products can be costly.
However
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, in order to increase their profits and competitive space in the
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market facing
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market-facing
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consolidate brands in the
market
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, governments could be aware that offering low taxes or any kind incentives could flourish them so as not to spend money in marketing and promotion so they could offer better prices and local consumer certainly would rather local goods than help great brands. In conclusion, it is possible to say that marketing guarantees high profits return to colossal companies, but
also
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can be harmful
for
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to
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the society once they might influence different types of persons in a negative way as well as children and consumers that are not specialized in their
market
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.
Submitted by Marcel on

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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