Many famous sports players advertise products. What are the advantages and disadvantages of this development.

These days, several renowned
sports persons
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sportspersons
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have started advertising many products at national and international level. The advantages of
this
trend
includes
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include
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publicity of goods which are new in the market and extra income to athletes.
However
, there are
p
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a
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lethora of disadvantages that
includes
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include
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loss of focus among
sports people
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sportspeople
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and could
also
lead to
p
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the
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romotion of wrong items in the market.
This
essay will discuss the pros and cons of
this
notion in detail along with relevant examples.
To begin
with, many companies nowadays prefer popular faces from
s
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the
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ports world to promote their newly launched products in the market in order to boost their revenue.
In addition
, players from unrecognized games like hockey and kabaddi get a chance to earn extra perks through
such
marketing and promotions.
Moreover
, people get to know more about them through ads on TV and other social platforms.
For example
, sales of Nike products has increased by 30% since Virat Kohli became the
brand
ambassador of the company.
Therefore
,
a
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the
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growth of any particular
brand
is indirectly dependent on
p
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the
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romotion of their items by a well-known sports player.
On the other hand
,
i
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the
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nvolvement of players in marketing gimmicks not only lose their concentration in the game but
also
have serious repercussions on their careers if they promote the fallacious products. To elucidate, there are many instances where players' performance degrade considerably when they try to promote various brands on the playground. They can sometimes face heavy criticism for their deeds outside the field for promoting false items. Recently, a 6-month ban was imposed on Shakib Al Hasan, a well-known Bangladeshi cricketer, for promoting a cigarette
brand
on the field. To recapitulate, there is no doubt that popular players are advertising several products and
this
has numerous advantages like publicity of
brand
new products and making extra money outside the field yet we can't ignore its negative impact on players' performance.
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Topic Vocabulary:
  • celebrities
  • brand ambassadors
  • visibility
  • credibility
  • skepticism
  • endorsements
  • commercialization
  • dilute
  • accomplishments
  • costly
  • investment
  • return on investment
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