The Number of Advertisements for Charities on Television and the Internet seem to be increasing. What is causing this? Is this a negative or positive development?

Advertisements are effective in creating public awareness about various social and other causes.

This

is believed by many that advertisements related to non-profit organizations and charitable institutions

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are often present in high numbers on social media and television.

This

is mainly because these connect the needy people to the donors directly and it has emerged as a positive development in the society. There are various reasons behind

this

, and they are discussed in the following paragraphs.

To begin

with, several charitable organizations are showing their posters and advertisements on platforms like social media and TV. As the internet acts as a reliable source for reaching

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normous number of people without meeting them in person.

Hence

,

this

platform becomes the most favourable medium for charitable organizations to advertise themselves upon these.

This

improves the chances of reaching the desired target for these institutions.

For example

, Facebook uses complex artificial algorithms to do target a particular group of people based upon their age, race, ethnicity and geographical location. It

also

improves the transparency for the donors, so that they can track whether the money they donated actually reached the target. Admittedly, these recent developments have depicted positive trends in society. The difference between having and have-nots are decreasing, due to efforts made by the charitable organization to help lift the lifestyle of poor people. They have significantly benefitted from these social institutions, as these organizations have opened the food markets, funded the schools to provide food and education, respectively. As per a survey by UNICEF, the South-Eastern Asian Countries have witnessed tremendous growth in human development and eliminating poverty, with majority of the efforts by NGOs and charitable organizations.

Thus

, to conclude, it can be clearly said that use of technology, especially social media and internet have acted as a catalyst in helping the charitable organizations reaching to more and more people and improving their lifestyle and society as a whole, has witnessed huge growth.