The personal information of many individuals is held by large internet companies and organisations. Do you think the advantages of this outweigh the disadvantages?

There are growing concerns today about the storage of private data by major internet companies like Facebook and Google. In my opinion, the disadvantages of

this

trend outweigh its conveniences. These companies themselves would argue their intentions are primarily to provide better services.

This

relates

first

of all to advertising. Facebook,

for example

, tracks user behaviour and

then

allows advertisers to target audience segments in order to show them relevant advertising. An individual might

therefore

see ads related to the kinds of restaurants and music they enjoy most.

Secondly

, the information is used to create helpful services for consumers. Google maps is a good example of an entirely free platform used by millions that follow individuals, sells intelligence to businesses, and makes life more convenient without any obvious drawbacks or pernicious intent.

However

, the misuse of big data has begun already and will only become worse in the future. The advertisements targeted at individuals are not always harmless. During the

last

presidential election in the United States, foreign governments sought out vulnerable groups and fed them false instruction to influence voting behaviour. Unethical companies use the advanced targeting tools in the same way, often locating vulnerable individuals and encouraging their worst impulses by indulging coping mechanisms ranging from fast food to barely legal pharmaceuticals.

This

is only the beginning as

this

material becomes more comprehensive there are legitimate concerns that authoritarian regimes working in tandem with companies will be able to create all-knowing police states and human rights abuses will become the norm. In conclusion, the marginal benefits of access to personal information by private companies do not outweigh both current and future negatives. It is

therefore

important that governments regulate companies and individuals attempt to take back a degree of control.