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Band 7

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

#people #attention
Some people hold the opinion that advertising plays a vital role in convincing consumers to purchase products.
However
, others opine that advertising has lost its importance since many people have started ignoring it. I believe that advertising is still a primary way for many companies to sell their goods and
this
 essay will elaborate on the same in the following paragraphs while discussing both the viewpoints. On the one hand, in the current times, industries are using a plethora of marketing techniques
such
 as captivating packaging designs, coupons, hefty discounts and other attractive offers in order to attract customers and boost their sales.
Moreover
, some companies reach their target audience with the help of sophisticated technological advancements
such
 as email newsletters and online promotions to increase their customer count.
For example
, according to a survey conducted by Times of India, there was a huge rise in online sales in the past 5 years with a considerable change in the advertising methods and strategies used to attract consumers.
Hence
, it is evident that
although
 there are changes in the advertising approaches, they still have an indispensable role to play in persuading people.
On the other hand
, some individuals claim that they are less likely to pay heed to advertisements as they are
omni present
Correct your spelling
omnipresent
show examples
.
Although
 it is possible to skip messages from some advertisers, it is impossible to resist the appealing offers that appear on the screens of mobile phones. To exemplify, many mobile users are reluctant to stop their urge to check the deals that are trending and
thus
 they unintentionally click on the offer messages. To conclude, advertising is still a potential leader in grabbing the attention of buyers even though some people try to disregard it.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
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