Many companies today sponsor sports as a way of advertising themselves. Some people think that is a good thing for the world of sport. Others think this has disadvantages. Discuss both these views and give your own opinion.

As the markets are getting increasingly competitive, many product-selling companies opt to sponsor sp

ort t

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sports

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eams, competitions and even athletic personalities as a way of promoting themselves. To my own knowledge,

this

development would be advantageous to the world of sports as well as to general consumers. On the one hand, it is true that small and local businesses can be put in an unfavourable position if

this

trend keeps expanding.

This

is possible because huge brand names with enormous financial powers can sign contracts with big and illustrious influencers in the sp

ort w

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sports

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orld,

this

is a strategy that smaller businesses are undoubtedly unable to follow. With all the attention have been drawn to bigger companies, smaller ones will potentially be out of pu

b

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the

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lic's favour; thereby, they would eventually face a downturn in their profit. Should

this

problem be upheld, bankruptcy will be inevitable.

Nevertheless

,

this

promoting strategy can be of great benefit for sp

ort t

Change the noun form

sports

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eams, athletes as well as the customers.

Firstly

, by signing great contracts with big companies, athletes would be in the comfort of being provided with everything they need with customized services. Ronaldo, who is a we

ll known f

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well-known

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ootball player, is a prime example fo

r

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of

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this

case. He became the ambassador for coca-cola, a famous brand in selling energized drinks, in 2015 and since

then

, he is offered with endless quantities of their products;

in addition

, he even got his own drinks which solely based on his personal preference. As for the customers, many are fascinated with the fact that they can purchase affordable products with their idol’s trademarks on them.

Moreover

, it is proven that while having celebrity endorsement, many companies constantly enhance their product’s quality and launch ou

t n

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our

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ew products at an infinitely fast rate. The consumers;

therefore

, can be benefited as they are offered with an ever-broader range of well-made products and higher opportunities of finding their favourite. Ultimately, the upturn in the number of sponsors created for sports by companies can inflict certain damage to smaller businesses.

However

, from my perspective, the returns are highly justifiable.