Successful companies use advertisement to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

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Introduction

In the modern world, advertising has become an essential part of marketing.There are several things that can make a commercial powerful. I personally believe it has more negative impacts on society than the positives. Throughout

this

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essay, I will explain it in detail.

Body · 1

To begin

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with, celebrities are the

first

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tool that companies use to make a successful advertisement. People who follow different artists, tend to use or buy the same products for their own self-satisfaction.

This

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trick especially used in cosmetic and perfume industries. The

second

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best marketing master plan is, they deliver a message in a short period of time. It can attract many people withing a few seconds.

For instance

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, in a 2 minutes YouTube video, at least there are 2 to 4 different ads can be played to promote various items.

Thus

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, using famous artists and delivering a message within a short amount of time are the reasons why advertisements are very powerful in the modern generation.

Body · 2

According to my personal view, it creates various bad impacts on society and the environment. Individuals tend to spend more money on unnecessary branded products since they think

that is

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a way of measuring the status of living.

Therefore

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, some families who earn low-income struggle to purchase some items and they will eventually lose their self-confident.

Furthermore

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, printed flyers and posters can cause environmental pollution.

For example

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, a study done in Colombo University found out printed posters, billboards contribute 35% of environmental pollution.

Hence

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, it is certain that there are several drawbacks in

this

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trend.

Conclusion

To sum up, even though, using world-famous artists and supplying details in a very short time are the main reasons for successful advertisements,in my opinion, there are various negative impacts for society and the environment as well.

shalithfdo

Nov 18, 2020

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11
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

293 words

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