What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

With the increased use of technology, almost all

the

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human needs are now being fulfilled using internet platforms. Shopping has clearly witnessed the growing pattern of online buying options.

This

trend has both pros and cons for consumers and sellers. Both

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scenarios will be discussed here. For the consumers, it saves a lot of time and effort in buying something online from the comfort of their homes than roaming endlessly in markets to search the one thing that they are looking for. In

the

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offline shopping methods, people visit different shops to check the same product and find the best deal for them.

However

, on an online platform

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,

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all options for the same product can be checked at a click of

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ew buttons.

Nonetheless

, some people feel that the essence of shopping in markets cannot be captured on any website; the process of inspecting a product

first

-hand is the ultimate seal of approval in the buying process for them.

On the other hand

, with the growing popularity of online buying options, the small-scale selling companies seem to be on the losing end of the battle. They feel that their market has reduced considerably ever since the giant online retail platforms like Amazon have introduced delivery services to smaller, secluded countryside areas. The online platforms are aware of

this

situation and are willing to strike a two-way deal with

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smaller companies. They are keen

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investing in smaller companies to enhance their profits and feel that

this

would be a great way to increase the customer base for small business ventures. I feel that the growing popularity of

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online retail platforms should be used as a steppingstone by small companies. These companies should try to partner with their online counterparts and expand their business to a national scale.

Also

,

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online shopping sites should actively involve

with

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local businesses and explore the profits of local produce.