Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

In today’s world, the fierce rivalry among business entities has given rise to a proliferating number of advertisements broadcast on almost every means of media. While

this

phenomenon is not without positive influence, its adverse implications are more significant.

Therefore

, there will be some solutions proposed in

this

essay to diminish its negative effects on consumers. Needless to say, a rise in the number of advertisements has allowed viewers to be more well-informed of the newly-launched products. Given the unprecedented rate of technological advancement in recent years, without these means of marketing, consumers may fall behind the most innovative features introduced to the market, which may impede them from making sensible purchasing decisions.

However

,

such

s

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a

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urge in adverts may bring about some underlying effects on purchasing

behavior

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behaviour

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. Since consumers are constantly bombarded with advertising in various manifestations, they are more prompted to make a purchase without thorough consideration. It stands to the reason that promotional campaigns are designed to prey on humans’ insecurities

such

as their inferiorities in physical appearance or their desire for social inclusion;

as a result

, viewers are more liable to fall victim to buying unnecessary items out of spontaneity.

Moreover

, the competitiveness among companies has led advertisers to resort to dishonest tactics with the sole aim to boost sales. The most widely adopted strategy seems to exaggerate the true values of the advertised products, which induces the consumers to take preference of them and may lead to future purchases. There are some possible solutions to tackle the problems engendered from

such

a trend. The most prominent responsibility should lie with the government since they are those who grant permission for adverts to be broadcast on mass media.

Therefore

, there should be a board of experts whose job is to screen, monitor and cross-reference the advertisement contents and their actual effectiveness. The public should

also

take actions to protect themselves. It is recommended that before buying an item, one should do some research by either consulting the previous buyers or taking their needs and affordability into serious consideration. With all of these measures joining forces, consumers are more liable to be well-protected from the invasion of misleading advertising. In short, advertisements, with its genuine nature , should provide useful information about new products in the market.

However

, given the tough competition between companies,

this

marketing tool may provoke spontaneous purchasing decisions.

Therefore

, both the government and its citizens should take proactive measures in order to foster a healthy society.