Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is a negative. Discuss both views and give your own opinion.

Many believe that the influence of multinational companies on sports through sponsorship deals has a harmful effect. In my opinion, while advertising creates potential conflicts of interest,
this
a positive situation overall as it funds the sports industry. The growing primacy of sponsorships in sports can be problematic when it precipitates an ethical dilemma. In recent years, many Middle Eastern corporate entities linked closely to governments with poor human rights records
such
as Saudi Arabia and Qatar have purchased and are now endorsed by major footballing leagues and teams.
This
raises the question of whether
such
leagues should accept morally bankrupt ownership. A similar example was seen in the NBA recently, which has signed various lucrative sponsorships with Chinese companies and was put in a difficult position when a league executive expressed support for the independence movement in Hong Kong. The league was forced to backtrack amid the pressure of boycotts from China.
Nonetheless
, advertising is a key part of the viewing experience fans have come to expect. The advertisements themselves are slightly annoying at best, but they allow leagues to make games widely available to watch and guarantees the salaries of the best players. Most games, whether it be football, basketball, tennis or another sport, can be viewed for free on major television networks or online. Advertising allows the distributors and owners to earn enough for
this
to be a viable option.
Moreover
, leagues do not operate in a vacuum. If one league banned all advertising,
then
players would simply switch to play somewhere else where salaries are higher. Advertising is
therefore
an unavoidable, crucial prerequisite to having the top players. In conclusion, the fan benefits outweigh the pernicious impact of sponsorship deals in sport. It is regardless important for leagues to balance competing ethical, economic, and entertainment priorities.
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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