*EG 2. Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.* *Discuss both views and give your opinion.*

Certain persons have the notion that

advertisement

has become so ordinary that it no longer catches customers' attention due to the fact that almost every

product

in the market is now being advertised and marketers use

this

medium to coax people into buying things they do not have need of.

Although

this

view may not be completely wrong, in my opinion,

advertisement

of goods is so necessary

in

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for

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convincing people to purchase

such

products because it is less expensive and ensures wider information distribution of the

product

among the people. On the one hand,

advertisement

is viewed by some persons as so trivial because

first

off, every commodity in the market is now being advertised which creates an impression of insecurity of the manufacturer in the mind of the public. Driven by a desire to outshine competitors, producers damage customers'

interest

with floods of publicity, eventually getting to the point where customers learn to live above the noise.

Furthermore

,

advertisement

is perceived as a means of subtly getting people to buy goods they have no need of as producers go as far as using the face of popular celebrities on their products' cover

thus

driving people into purchasing the products even if they will not use them.

For example

, in

a

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recent research conducted by market surveyors union, it was noted that the number of

advertisement

of

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a ware

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aware

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is rapidly increasing at a very fast rate, thereby decreasing its value and waning the

interest

of the consumers.

Thus

, the over

p

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opularity of

advertisement

is believed to cause more harm than good.

However

, I do not subscribe to

this

view point

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viewpoint

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.

On the other hand

, it is argued that

product

promotion effectively persuades us into buying goods and services and I concur to

this

opinion because

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,

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with a smaller amount of money, advertising reaches many people, thereby increasing the sale of the

product

.

For instance

, a friend of mine who launched a new book about

f

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a

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ew months ago

,

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was able to make a very good number of sales within a short period of time through advertising it.

Therefore

, advertising brings commodities into

l

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the

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imelight with a reduced cost and

also

triggers the

interest

of the people. In conclusion, it is believed that

advertisement

of goods has become so vogue that it diminishes the

interest

of the people but I support the view that it is crucial in ensuring faster sales of the

product

because advertising does not require much cost and it

also

enables information to get to the public faster.