*EG 2. Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.* *Discuss both views and give your opinion.*

Certain persons have the notion that

advertisement

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has become so ordinary that it no longer catches customers' attention due to the fact that almost every

product

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in the market is now being advertised and marketers use

this

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medium to coax people into buying things they do not have need of.

Although

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this

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view may not be completely wrong, in my opinion,

advertisement

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of goods is so necessary

in

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for

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convincing people to purchase

such

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products because it is less expensive and ensures wider information distribution of the

product

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among the people. On the one hand,

advertisement

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is viewed by some persons as so trivial because

first

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off, every commodity in the market is now being advertised which creates an impression of insecurity of the manufacturer in the mind of the public. Driven by a desire to outshine competitors, producers damage customers'

interest

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with floods of publicity, eventually getting to the point where customers learn to live above the noise.

Furthermore

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,

advertisement

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is perceived as a means of subtly getting people to buy goods they have no need of as producers go as far as using the face of popular celebrities on their products' cover

thus

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driving people into purchasing the products even if they will not use them.

For example

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, in

a

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apply

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recent research conducted by market surveyors union, it was noted that the number of

advertisement

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of

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apply

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a ware

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aware

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is rapidly increasing at a very fast rate, thereby decreasing its value and waning the

interest

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of the consumers.

Thus

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, the over

p

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the

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opularity of

advertisement

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is believed to cause more harm than good.

However

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, I do not subscribe to

this

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view point

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viewpoint

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.

On the other hand

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, it is argued that

product

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promotion effectively persuades us into buying goods and services and I concur to

this

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opinion because

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,

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with a smaller amount of money, advertising reaches many people, thereby increasing the sale of the

product

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.

For instance

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, a friend of mine who launched a new book about

f

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a

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ew months ago

,

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apply

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was able to make a very good number of sales within a short period of time through advertising it.

Therefore

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, advertising brings commodities into

l

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the

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imelight with a reduced cost and

also

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triggers the

interest

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of the people. In conclusion, it is believed that

advertisement

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of goods has become so vogue that it diminishes the

interest

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of the people but I support the view that it is crucial in ensuring faster sales of the

product

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because advertising does not require much cost and it

also

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enables information to get to the public faster.