Marketing and promotion is a key to successful business To what extent do you agree?

A revenue-generating venture is an outcome of several elements working towards

a

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the

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same goal. And I completely agree with the view that marketing and promotion are two of those key contributors who

plays

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play

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a significant role in the growth of a firm. In

this

essay, we will briefly understand their part in building a successful business model. To start with, marketing helps in creating a communication plan for the

brand

.

That is

to say, the marketing department is the one which decides the look and feel of the

brand

for the outside world and principally

work

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works

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towards building a strong

brand

image of the business.

Moreover

, it

also

formulates the strategies to approach the target audience in an effective and efficient manner. To illustrate, Maggi is a popular cuisine among all the age groups and its ever-growing popularity is a result of its taste,

brand

appearance, packaging and availability which in a nutshell is the work of the marketing team of Nestle.

Then

comes promotion, which is a process followed after the marketing plans are been made. Promotions are predominantly done to increase

brand

awareness, inform the customer about the existence of the

brand

and

also

to persuade them to buy the product.

For example

, we see numerous advertisement of Maggi on the television, we

also

see its' posters and holdings near the bus stations and on highways.

Therefore

, all

such

initiatives are made to promote the business among

the

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apply

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consumers. To conclude, I totally concur that marketing and promotions

helps

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help

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a venture to become successful by managing its public image, making its availability and appearance plan and informing the prospect customers about its existence in the market.