Marketing and promotion is a key to successful business To what extent do you agree?

A revenue-generating venture is an outcome of several elements working towards

a

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the

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same goal. And I completely agree with the view that marketing and promotion are two of those key contributors who

plays

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play

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a significant role in the growth of a firm. In

this

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essay, we will briefly understand their part in building a successful business model. To start with, marketing helps in creating a communication plan for the

brand

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.

That is

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to say, the marketing department is the one which decides the look and feel of the

brand

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for the outside world and principally

work

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works

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towards building a strong

brand

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image of the business.

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, it

also

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formulates the strategies to approach the target audience in an effective and efficient manner. To illustrate, Maggi is a popular cuisine among all the age groups and its ever-growing popularity is a result of its taste,

brand

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appearance, packaging and availability which in a nutshell is the work of the marketing team of Nestle.

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comes promotion, which is a process followed after the marketing plans are been made. Promotions are predominantly done to increase

brand

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awareness, inform the customer about the existence of the

brand

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and

also

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to persuade them to buy the product.

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, we see numerous advertisement of Maggi on the television, we

also

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see its' posters and holdings near the bus stations and on highways.

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, all

such

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initiatives are made to promote the business among

the

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apply

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consumers. To conclude, I totally concur that marketing and promotions

helps

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help

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a venture to become successful by managing its public image, making its availability and appearance plan and informing the prospect customers about its existence in the market.