Marketing and promotion is a key to successful business To what extent do you agree?

A revenue-generating venture is an outcome of several elements working towards the same goal. And I completely agree with the view that marketing and promotion are two of those key contributors who play a significant role in the growth of a firm. In
this
essay, we will briefly understand their part in building a successful business model. To start with, marketing helps in creating a communication plan for the
brand
.
That is
to say, the marketing department is the one which decides the look and feel of the
brand
for the outside world and principally works towards building a strong
brand
image of the business.
Moreover
, it
also
formulates the strategies to approach the target audience in an effective and efficient manner. To illustrate, Maggi is a popular cuisine among all the age groups and its ever-growing popularity is a result of its taste,
brand
appearance, packaging and availability which in a nutshell is the work of the marketing team of Nestle.
Then
comes promotion, which is a process followed after the marketing plans are been made. Promotions are predominantly done to increase
brand
awareness, inform the customer about the existence of the
brand
and
also
to persuade them to buy the product.
For example
, we see numerous advertisement of Maggi on the television, we
also
see its' posters and holdings near the bus stations and on highways.
Therefore
, all
such
initiatives are made to promote business among consumers. To conclude, I totally concur that marketing and promotion helps a venture to become successful by managing its public image, making its availability and appearance plan and informing the prospect customers about its existence in the market.
Submitted by abhi on

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