When international media (including movies, fashion shows, advertisements and other TV programmes) convey the same messages to the global audience, people argue that the expansion of international media has negative impacts on cultural diversity. What is your opinion?

As international

media

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companies expand across the world, the growing popularity and uniformity of some

media

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programs

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(

such

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as TV shows,

movies

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, fashion shows)

is

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are

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causing worldwide concern. Many

people

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have strong views

toward

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on

of

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this

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trend. In my opinion, international

media

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is closely linked to cultural globalization and cultural homogeneity. The dominance of international

media

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is a sign of Western cultural imperialism and has the potential to thwart cultural

diversity

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. It is not a secret that international

media

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is owned and operated by a handful of giant corporations,

such

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as Time Warner. They control large sectors of the

media

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market and place national

media

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companies at risk. The contraction in the number of

media

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owners will cause a proportional reduction, in the variety of

programs

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broadcasted.

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, painting, music and

movies

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accessible in the

media

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have a small number of genres, imposing restraints on one's knowledge of artworks of different cultural backgrounds.

In addition

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to seizing control over those creative industries, global entertainment companies affect cultural

diversity

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by reshaping the perceptions, beliefs and norms of ordinary citizens in different countries. Most of the cultural values and ideals promoted by the leading mainstream

media

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are of

American

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origin.

American

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culture values individuality, maximization of one's benefits and material wealth, rather than communal

life

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and family solidarity, the values and norms previously treasured in" many Asian countries. Unfortunately, many Asian

people

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now imitate

American

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people

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, causing the alteration of their perceptions of family.

This

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radical change can be attributed to those

movies

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and TV

programs

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that portray the success of

American

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individuals or corporations. The loss of

media

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diversity

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is

also

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responsible for

people

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's narrow sense of ways of

life

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. The ruling class of many countries speaks English,

favors

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favours

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Western food, wears Western-style jackets and even prefers Western weddings. Young

people

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are captivated by

American

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basketball and some even daubing the names of NBA stars on their school sweatsuits. All these transformations in

life

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are the result of the audience's exposure to Hollywood

movies

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, TV shows and sports reports. The loss of

media

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diversity

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will lead to

d

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egradation of culture and to a minimization of cultural

diversity

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. It is a worrying trend, as

people

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need cultural

diversity

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to preserve and pass on their valuable heritage to future generations, including lifestyle. As shown above, international

media

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, controlled by a handful of transnational

media

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corporations, is exporting Western culture worldwide and putting many indigenous cultures at the risk of extinction. The uniformity of

media

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programs

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has led to that of artworks, norms and ways of

life

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wherever international

media

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goes.