Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a ptoduct?

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It is argued that
h
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a
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igh
price
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makes the
product
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more attractive for the costumers. I am entirely sure that the high number on the
price
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tag enhances noticeably the eagerness of the consumer to purchase the item. Another factor encouraging people to buy the
product
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may comprise a big discount.
To begin
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with, at
first
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glance, the
price
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unconsciously gives the consumers information about the quality of the
product
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and the image of the company.
Therefore
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, the higher is the value, the more reputable and popular is the brand, and
therefore
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, the item is
seemed
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deemed
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to be more desirable.
For example
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, in one of the jewellery shops
of
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in
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Paris
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,
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some cheap earings were not being sold.
Hence
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, the manager tripled their
price
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and within two days the majority of the earings found their owners.
Secondly
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, another strong marketing tool
represent
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represents
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the
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apply
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discounts. The opportunity to acquire a valuable
product
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with its
half
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half-price
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price
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leads the individuals to buy more and more clothes or gadgets regardless of their necessity. All business companies are aware of
this
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psychological aspect and successfully use it to make more profits.
For instance
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, more than 40% of
a
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the
an
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nnual income of the company “Adidas” comprises the purchases realised during the seasonal discounts. In conclusion,
marketologists
Correct your spelling
bracketologists
possess numerous methods to impact positively the decision of the consumer. One of them is the high
price
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of the
product
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, and the
second
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is the attractive discounts.
Submitted by shushan.basoyan on

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