Sport is becoming a business. More and more companies are getting involved in sporting events. Do you think that it is a positive or negative development?

In contemporary society,
sports
marketing is gaining grounds all around the world. Several large organisations
use
various
sports
events
to advertise their products, but according to some people, it can cause detrimental effects on
sports
. In my opinion, I believe that
investment
from companies in
sports
is a double edge sword, so we need to lay equal stress on the pros and cons of
investment
in
sports
. On the one hand, there are various benefits for entrepreneurs to invest in
sports
.
Firstly
, the more
investment
in sporting
events
, the higher income the
players
can receive.
Therefore
, a higher salary for
players
can promote them to be more incentive in a contest so that the authorities can provide better-competing quality than ever.
Furthermore
, the large
investment
form companies can
also
improve the justice of a
sports
competition. The World Cup,
for instance
, has received a large amount of capital from various private cooperations for the construction of the judging system.
As a result
, there are a lot of advanced technologies which have been used in sporting
events
,
such
as VAR, which can provide more details for the judge when a goal has happened. Without financial support from private institutions,
such
advanced technology can never be put into
use
.
On the other hand
, the drawbacks of a corporation involving too much in the sporting
events
are
also
inevitable. In order to get the bonus of sporting
events
, some
players
,
for instance
, may
use
some stimulant to improve their performance, which is illegal and harmful for the development of the
sports
industry.
Moreover
, some merchants may not be honest and will
use
the money to manipulate the result of competitions for wining in gamble, that will ruin the reputation of the team. so that eventually demolish people's interests in
sports
. Having analysed the topic thoroughly, I am of the opinion that the pros and cons of
sports
marketing are deserving the equal attention. As long as we can regulate the market and educate the
players
appropriately, we can actually maximise the benefits of capital involving
from
Verify preposition usage
apply
show examples
enterprises in
sports
events
.
Submitted by Esther on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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