Consumers are faced with increasing number of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

It is proposed that vying organizations bombard customers with rising

advertisements

. In my opinion, consumers have been adversely impacted by

this

practice, which will be discussed in the detail in the following paragraphs along with relevant solutions.

To begin

with, taking the impacts into consideration, the

first

and the foremost is the spike in impulsive shopping of common people with the mushrooming

advertisements

on every platform.

This

is primarily for a fact that

such

sales

strategies of companies lure the customers to purchase their products even if they hardly need those. A case in point is that youth often end up buying every new cosmetic product launched in the market after being enticed by the attractive advertisement on the television.

Thus

,

this

makes it obvious that consumers have rendered shopaholic, which is obviously a matter of concern. Yet another influence is viewed on the children from these increasing marketing techniques. It is generally observed that tender minds are easily swayed by anything they watch on television or on the internet. Owing to

this

, they pester their parents to purchase that particular product.

This

is especially true in the case of a toy manufacturing company named Hamleys, which has boosted its

sales

to 70% within the establishing of a few years in many metro cities of India only through the plenty of

advertisements

on hoardings near schools and cartoon channels.

Therefore

,

this

is certainly not an appropriate approach to target little ones to increase the

sales

because somewhere it is making them discontent towards their needs. Since every issue can be tackled,

this

situation can

also

be surmounted using appropriate measures.

First

of all, governments have to make strict rules pertaining to advertisement content with the incorporation of stringent consumer protection laws. As a matter of fact,

this

would not only lead to restricting the over-marketing of many organizations but

also

alleviate the pressure of shopping on consumers.

Besides

this

, school authorities and parents can counsel the children through organizing campaigns in schools and public functions so that they would understand the purpose of these persuasive marketing strategies. In

this

way, vulnerable minds would not attract to these

advertisements

for their favourite items. To conclude, the marketing and

sales

companies have paved the wrong path for buyers by creating artificial needs both in youngsters and children.

However

, the detrimental effects can be mitigated by the joint efforts of the government and the public.