International marketing is sometimes seen as invasive and interfering with the country in question. Others argue that it is a necessary and economic form of education, along with the dissemination of ideas, language and culture. Discuss both points of view and then give your opinion.

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Although
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it is sometimes assumed that global marketing penetrates and interferes in the
countries
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concerned, others believe that it is indispensable for the economy of a
country
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and
also
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has a significance for the dissemination of ideas, language and culture. I think that international marketing is important for a
country
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because it opens up many opportunities.
First
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, people can take advantage of many useful
products
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that are offered on the international or global
market
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and may not be available in their
country
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otherwise
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.
Second
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, for local businesses, as they have been given the chance to attract foreign investment. On the one hand, some people think that international marketing is helpful to a
country
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's economy, and I agree.
In other words
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, the competition that international marketing brings is healthy for a
country
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's economy in the long run, even if at
first
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glance it seems to be the opposite. More
companies
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producing the same type of product for the same target
customers
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means more choice for
customers
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.
Besides
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,
companies
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must ensure that their
products
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have a high standard of quality at competitive prices and maintain it if they want to ensure that their
companies
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prosper in the
market
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.
Moreover
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, the trade relationship between
two
Add an article
the two
show examples
countries
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or a group of
countries
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is reciprocal.
Therefore
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, all
countries
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that are part of the trade agreement can buy and sell
products
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from and to all member
countries
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of
this
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agreement.
In particular
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,
companies
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will benefit from a greater number of
customers
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and
customers
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will benefit from a wider range of cheaper and higher quality
products
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.
On the other hand
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, it is often assumed that international marketing can be detrimental to a
country
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. Admittedly, some local
companies
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may suffer their final blow
as a result
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of fierce competition from large multinationals,
such
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as the local small shops, which have lost a significant number of
customers
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to the large retailers that opened their stores in their vicinity, some of them even going bankrupt. Another notable example is the example of taxi drivers who have had to protest on the streets of many regions of the world against the taxi booking app Uber. To conclude,
although
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people may disagree, I think that, because of the high-speed Internet connection that we have today, which covers about the entire inhabited earth, it is easy to connect with
customers
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wherever they are on the planet, so local businesses have a better chance of succeeding in the global
market
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than staying in a closed home
market
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where the number of
customers
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is limited, and I fear that
countries
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that fail to align themselves in
this
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direction could
also
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be left behind.

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • invasive
  • interfering
  • cultural identity
  • foreign brands
  • local businesses
  • aggressive marketing
  • consumer behaviors
  • dependency
  • foreign products
  • disrupt
  • local markets
  • exposure
  • global standards
  • innovations
  • cultural exchange
  • bridging gap
  • appreciation
  • enrich
  • interconnectedness
  • balanced approach
  • harmonious coexistence
  • mutual growth
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