Although
it is sometimes assumed that global marketing penetrates and interferes in the
countries
concerned, others believe that it is indispensable for the economy of a
country
and
also
has a significance for the dissemination of ideas, language and culture. I think that international marketing is important for a
country
because it opens up many opportunities.
First
, people can take advantage of many useful
products
that are offered on the international or global
market
and may not be available in their
country
otherwise
.
Second
, for local businesses, as they have been given the chance to attract foreign investment.
On the one hand, some people think that international marketing is helpful to a
country
's economy, and I agree.
In other words
, the competition that international marketing brings is healthy for a
country
's economy in the long run, even if at
first
glance it seems to be the opposite. More
companies
producing the same type of product for the same target
customers
means more choice for
customers
.
Besides
,
companies
must ensure that their
products
have a high standard of quality at competitive prices and maintain it if they want to ensure that their
companies
prosper in the
market
.
Moreover
, the trade relationship between
twoAdd an article
show examples
countries
or a group of
countries
is reciprocal.
Therefore
, all
countries
that are part of the trade agreement can buy and sell
products
from and to all member
countries
of
this
agreement.
In particular
,
companies
will benefit from a greater number of
customers
and
customers
will benefit from a wider range of cheaper and higher quality
products
.
On the other hand
, it is often assumed that international marketing can be detrimental to a
country
. Admittedly, some local
companies
may suffer their final blow
as a result
of fierce competition from large multinationals,
such
as the local small shops, which have lost a significant number of
customers
to the large retailers that opened their stores in their vicinity, some of them even going bankrupt. Another notable example is the example of taxi drivers who have had to protest on the streets of many regions of the world against the taxi booking app Uber.
To conclude,
although
people may disagree, I think that, because of the high-speed Internet connection that we have today, which covers about the entire inhabited earth, it is easy to connect with
customers
wherever they are on the planet, so local businesses have a better chance of succeeding in the global
market
than staying in a closed home
market
where the number of
customers
is limited, and I fear that
countries
that fail to align themselves in
this
direction could
also
be left behind.