Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is a negative.Discuss both views and give your own opinion.

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These days the majority of companies are approaching various strategies
such
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as sponsoring sports events to increase their sales. Many people opine that
this
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is beneficial for athletes and athletics facilities whilst others disagree with
this
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and are of the opposite view.
This
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essay will discuss both sides of the arguments and I support the former view.
To begin
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with, some support the idea of supporting games through advertisement. The reason for
this
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is sponsoring gives mutual benefits to both parties. While the company get a golden opportunity to access a wider number of audience and increase their sales, sports get a chance to use that money to develop infrastructure.
Furthermore
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, they argue that by organizing games, the country is just wasting the tax payers’ money which can be utilized in better ways.
For instance
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, In a developing country like India, available monetary resources could be put to use in building hospitals, roads, schools and developing other infrastructures.
On the other hand
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, many do believe that it is the government's responsibility to provide funds for the frolic activities and disagree with the notion that
such
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facilities should be sponsored by manufacturers to promote their brands.
This
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is because by organizing these affairs the majority of associations are selling low-quality products and produce which harm health. As tobacco and liquor manufacture companies are advertising their products by organizing
such
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events and these products are extremely harmful to health in general.
For example
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, Kingfisher is a wine supplier company but
this
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is using the ground of sporting incidents to boost its income
nevertheless
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wine has negative on the human body. In conclusion, of course, there is some truth in the argument that companies promoting sport for their own interest.
However
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, in my opinion,
this
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is beneficial for both the government and society.
Submitted by mayur.gupta44 on

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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