Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is a negative.Discuss both views and give your own opinion.

These days the majority of companies are approaching various strategies

such

as sponsoring sports events to increase their sales. Many people opine that

this

is beneficial for athletes and athletics facilities whilst others disagree with

this

and are of the opposite view.

This

essay will discuss both sides of the arguments and I support the former view.

To begin

with, some support the idea of supporting games through advertisement. The reason for

this

is sponsoring gives mutual benefits to both parties. While the company get a golden opportunity to access a wider number of audience and increase their sales, sports get a chance to use that money to develop infrastructure.

Furthermore

, they argue that by organizing games, the country is just wasting the tax payers’ money which can be utilized in better ways.

For instance

, In a developing country like India, available monetary resources could be put to use in building hospitals, roads, schools and developing other infrastructures.

On the other hand

, many do believe that it is the government's responsibility to provide funds for the frolic activities and disagree with the notion that

such

facilities should be sponsored by manufacturers to promote their brands.

This

is because by organizing these affairs the majority of associations are selling low-quality products and produce which harm health. As tobacco and liquor manufacture companies are advertising their products by organizing

such

events and these products are extremely harmful to health in general.

For example

, Kingfisher is a wine supplier company but

this

is using the ground of sporting incidents to boost its income

nevertheless

wine has negative on the human body. In conclusion, of course, there is some truth in the argument that companies promoting sport for their own interest.

However

, in my opinion,

this

is beneficial for both the government and society.