Advertising is growing, and nowadays we see
advertisements
everywhere,
for example
, on TV, online, on billboards and in printed media. While there are several advantages to advertising, I opine that, overall, the drawbacks are more significant.
Admittedly, advertising has several benefits.
Firstly
, advertising is a key part of modern business. A new and high-quality
product
is produced and put on the
market
but customers do not know about it. Advertising could introduce that
product
with some eye-catching images and make it become popular in the
market
.
For example
, a new soft drink may struggle to compete with established brands on the
market
.
Therefore
, it is necessary to promote it through an advertising campaign targeted at the intended audience.
Secondly
, without advertising, we would have less choice because
consumers
may not be aware of less-known brands. If the
market
has only one or two
product
types, a monopoly may emerge, and that means increased prices due to reduced competition and inefficiency. When there is competition between many
products
,
consumers
have better choice and can benefit from reduced prices.
Despite the positive aspects mentioned above, I believe that the drawbacks of advertising outweigh its potential benefits.
To begin
with,
children
can easily be influenced by
advertisements
. When
children
watch unrealistic, exaggerated, or provocative
advertisements
, they could mimic unsafe actions in them, resulting in dangers to their health and well-being.
For instance
, an old rule of advertising, and media in general, is that sex sells. Many companies use
this
idea to
market
their
products
, leaving a seriously negative effect on how
children
think.
Children
of all ages learn to objectify women
as a result
of the
sexually-chargedCorrect your spelling
show examples
advertisements
that are often seen today whether it is on television screens or magazines.
In addition
, some adverts manipulate people. They aim to persuade people that a
product
has a certain function or quality, but that function or quality is non-existent in fact.
That is
misleading, and it is a major problem with advertising. It means
consumers
buy the wrong
products
or
products
that they do not really need.
In summary, advertising means better choice and lower prices for
consumers
, but it
also
has several disadvantages including the negative influence on
children
and the pressure on
consumers
to buy the wrong
products
or
products
that they do not need.