Buying things on the Internet, such as books, air tickets and groceries, is becoming more and more popular. Do the advantages of shopping in this way outweigh the disadvantages?

Because of innovations

such

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as the internet, smartphones and faster and cheaper exchange of goods, all benefiting the globalisation, shopping has become easier than ever. Online. Not only has it become easier but

also

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more popular. Now how much do the advantages outweigh the disadvantages, if there are any? The turnaround in society, public interests and consumer behaviour has benefitted a lot of

people

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. Moving

shops

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to an online form are more practical concerning the reach of

customers

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. Independent

companies

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and

entrepreneurs

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can now reach anyone with a stable internet connection.

Shops

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that are on the streets not only have a limited capacity of how many

people

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can

shop

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at once

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but

also

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the only

customers

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they can have are those who are actually walking by and nearby the store. Whereas online, one can even

shop

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when at home.

Also

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, online

shops

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have the opportunity to house more

products

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than they may in physical form due to the capacity of space.

Entrepreneurs

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have the chance of offering their

products

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online and actually storing them in

storing

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facilities.

In addition

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, no rent needs to be paid which paves the way for anyone, if rich or poor, to be able to start a

shop

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. Based on their

products

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, with the help of a little advertising,

people

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all around the world can offer their talent, ideas, creation to exactly those who are interested in it. Much more talented

people

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have a chance of doing what they love and making

money

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from it.

Websites

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such

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as Shopify can be a huge help concerning that topic.

On the other hand

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,

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online shopping brings many disadvantages with it, as many phenomenons caused by

the

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globalisation do. Not only does is the competition between

entrepreneurs

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growing, as many

people

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have the same idea, but

companies

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and privately owned

shops

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that have had opened

since

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generations are going instinct. Why? Because of the global players.

Such

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a huge market with so many

people

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with similar ideas and the same ways to realize them creates a sea full of visionaries,

companies

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and

entrepreneurs

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. These can be seen as

the

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fish.

However

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, in that ,sea there are

also

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sharks. Big

companies

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like Amazon are causing old

shops

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in the

cities

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to close as their revenue is going down to a point where they cannot finance themselves anymore.

Hence

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, traditional and local

shops

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have to close which

also

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harms the climate of the

cities

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and downtowns. When

shops

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like these close, new

shops

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with a lot of

money

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, often franchises take over the place.

Thus

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, the

cities

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lose their identity and tradition. What is left are global

companies

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that already earn enough

money

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and are

also

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well set up online. In the online world, private

websites

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for

products

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do not have any interaction or traffic on their page, because

websites

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such

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as Amazon take away their

customers

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. The only thing that independent

entrepreneurs

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are forced to do, is eventually switching to

websites

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like these as well. The only problem is that from that point on, they become dependent on Amazon and it is taking stakes from their revenue. That simply is not fair.

Furthermore

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, the

customers

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become lazier and less interactive with other

people

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. Going out, socializing, going shopping with friends is better than sitting on the couch or laying on the bed buying stuff. But sadly, the

second

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option is more like the reality. Especially the younger generations are so caught up in their social media world and on their phones, that the shopping option may as well be just one finger touch away. So why not just buy clothes at that moment, when it is so easy? In conclusion, the ability to online

shop

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can come in really handy in some situations as it is very convenient and easy.

However

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, we should not lose our lust to go outside and hang out with our friends and support our local

shops

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. In order to save the tradition, culture and climate of the

cities

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, one should really try to do less online shopping when it is unnecessary and plan to when go spend

money

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, do it in the city.