Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to but local products?

Big companies have much money to destinate for marketing and promotion purpose and

this

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bring

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brings

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people to purchase their goods.

This

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essay will explain that the main problem of

this

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situation is the closing of traditional and historical small businesses that have characterized local villages and how the reduction of taxation may represent the right

choise

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choice

choose

to increase the popularity of local companies.

First

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of all, the principal issue of multinational firms is the elimination of any possible competition for small

shops

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.

This

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situation leads to a big reduction

of

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in

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sales because for the

costumers

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customers

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is more convenient

buy

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to buy

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products on online

shops

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that have lower prices. Nowadays, is easier to see a failure of

typical

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the typical

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store and at the same time the birth of chain stores that are spread all over the world.

For example

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, in the centre of

Rimini

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,Rimini

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many famous

shopa

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shops

shop

shoppe

s that have characterized the city for generations are

disappering

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disappearing

due to the impossibility to face the strategies big businesses can use. The most practical solution to

this

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problem is lowering the

ammount

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amount

of tax which small

shops

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have to pay. Through

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this

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these

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operations

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,operations

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firms can be able to reduce their prices and

to

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apply

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attract buyers. In fact, even if they gain less money selling products, they will have bigger earnings

as a result

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of the reduction of duties.

For example

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, in Italy taxes represent the largest expense for the company about

the

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apply

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45% of their

reveneus

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revenues

and

this

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reform might enhance the

strenght

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strength

and

competitive

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competitiveness

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of small companies. To conclude, an institutional law is the best option to let the small businesses

to

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apply

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face the power of big ones which have bigger budgets and can bring the closure of traditional

shops

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that are the soul of a city.