Today, the high sales of popular consumer goos reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Advertising has developed dramatically over the

last

years, some

people

consider that the increase in the number of

sales

depends mainly on our exposition to adverts. Generally speaking, advertising has become an essential tool of many companies that have rocket their

sales

through incredible campaigns. The introduction of the internet has changed the world of advertising which has moved from billboards to our computers.

This

has allowed small companies to reach more

people

with online adverts.

For example

, through the use of email marketing, companies can keep in contact with their customers at zero costs. Services like

this

can easily capture the attention of a person that

then

will decide to buy something without the actual need of it. The use of physical promotions and cyber

sales

are another two interesting strategies that advertisement has used in the

last

years to attract

people

to buy products.

For example

, in Italy during the month of ,July most of the shops decide to put their products at considerable discounts of around 50% or 70%. It is known that the shops in the city get extremely crowded and

people

start buying as much as possible. The same thing happens online,

for instance

, Amazon has its own

sales

days called Prime days in which many products are under discounts.

People

attracted by the offers would

then

decide to buy many things because the discount period is limited to 1 or 2 days. In conclusion, it is possible to say that advertising strategies have for sure contribute to a massive increase in

sales

online and offline.