In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Endorsing a product through publicity is not new to mankind. Nowadays,
however
, an increasing number of businessmen are advertising their commodities by claiming that they are novel as compared to the others. In
this
essay, I will discuss the reason behind
this
approach
,
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and will explain that despite recognising the fact that these marketing tactics are fruitful, I feel
this
is not a positive development.
To begin
with, growing competition, among similar
kind
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kinds
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of brands, is one of the major reasons behind the way advertising is being done these days. Unfortunately,
this
is the reality of the modern world that due to the increasing number of competitors,
products
are becoming outdated now quicker than ever, which urges the owners to keep introducing new features
,
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and endorse them in order to attract more buyers. Mobile phone companies,
for instance
, are the biggest rivals from the
last
two decades, who are always looking to make their
products
and advertisements as innovative as possible. One of the mobile-tech companies "Apple", recently launched a
third
camera to their iPhone, which apparently is of no
any
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particular use.
However
, just by making the appearance more interesting, and spending $50 million dollars on its marketing,
overall
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the overall
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revenue of the company has been increased
upto
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up to
one
hundered
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hundred
billion dollars. Henceforth, it is an undeniable fact that novelty always attracts more customers.
On the contrary
, small merchandisers with high-quality
products
are affecting in a
horrenduos
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horrendous
way. Those, who can't spend a handsome amount of money, are unable to secure any profit,
however
, low-quality
products
are able to stand out, because of the "False-advertisements". Kylie Jenner a giant of
makeup
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the makeup
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industry,
for instance
, spent a mouth dropping amount of money on the launch of her average-quality
skin care
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skincare
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brand, while several superior quality small brands can't even dream of having
such
huge
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a huge
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customer base; due to the lack of budget for marketing. These
kind
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kinds
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of publicities are making it so hard for small business owners to keep up with their sales. In conclusion, where
rise
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the rise
a rise
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in competition is forcing companies to add novelty to their
products
and advertisements,
this
approach is
also
giving birth to the term "False-advertisements", which is ultimately harming the growth of developing brands.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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