In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development

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Endorsing a product through publicity is not new to mankind. Nowadays,

however

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, an increasing number of businessmen are advertising their commodities by claiming that they are novel as compared to the others. In

this

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essay, I will discuss the reason behind

this

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approach

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apply

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and will explain that despite recognising the fact that these marketing tactics are fruitful, I feel

this

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is not a positive development.

To begin

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with, growing competition, among similar

kind

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kinds

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of brands, is one of the major reasons behind the way advertising is being done these days. Unfortunately,

this

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is the reality of the modern world that due to the increasing number of competitors,

products

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are becoming outdated now quicker than ever, which urges the owners to keep introducing new features

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apply

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and endorse them in order to attract more buyers. Mobile phone companies,

for instance

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, are the biggest rivals from the

last

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two decades, who are always looking to make their

products

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and advertisements as innovative as possible. One of the mobile-tech companies "Apple", recently launched a

third

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camera to their iPhone, which apparently is of no

any

Correct quantifier usage

apply

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particular use.

However

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, just by making the appearance more interesting, and spending $50 million dollars on its marketing,

overall

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the overall

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revenue of the company has been increased

upto

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up to

one

hundered

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hundred

billion dollars. Henceforth, it is an undeniable fact that novelty always attracts more customers.

On the contrary

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, small merchandisers with high-quality

products

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are affecting in a

horrenduos

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horrendous

way. Those, who can't spend a handsome amount of money, are unable to secure any profit,

however

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, low-quality

products

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are able to stand out, because of the "False-advertisements". Kylie Jenner a giant of

makeup

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the makeup

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industry,

for instance

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, spent a mouth dropping amount of money on the launch of her average-quality

skin care

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skincare

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brand, while several superior quality small brands can't even dream of having

such

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huge

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a huge

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customer base; due to the lack of budget for marketing. These

kind

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kinds

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of publicities are making it so hard for small business owners to keep up with their sales. In conclusion, where

rise

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the rise

a rise

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in competition is forcing companies to add novelty to their

products

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and advertisements,

this

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approach is

also

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giving birth to the term "False-advertisements", which is ultimately harming the growth of developing brands.

Submitted by naeemsaddiqa on Tue Jun 29 2021

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9
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
13
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

368 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

You recently stayed at a hotel for a conference with your company and there were several problems with your room. Write to the hotel management to complain. Include • where you stayed • what the problems were • how they can fix it complaints

Many people aim to achieve balance between work and life, but only a few people achieve it. What problems will be caused by poor work-life balance? How can its negative impacts be prevented?

computer and AI technology are increasingly being used for online education Can AI enhance the learning experience? Is this a positive or negative development?

Some people prefer to spend their lives doing the same things and avoiding change. Others, however, think that change is always a good thing.