In their advertising, businesses nowadays usually emphasizes that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Nowadays companies are focusing more on how to advertise their same

product

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in different ways. In my opinion,

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is been done to attract customers and increase profit without implementing major changes in the

product

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. Personally, I think that it is generally a negative development.

This

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essay will analyze the reasons behind

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phenomenon and why it is a negative trend. The major reason why businesses present their

product

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in some unique way is because they are playing with customer psychology and meet their ever-increasing demands. One of the prominent principles of marketing is to meet the customer requirements in order to sell the

product

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in the market.

For example

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, when Apple launched its iPad in the Indian market, which was attractive in looks compared to other iPads, people were curious to check it out.

This

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strategy can attract customer’s attention and the

product

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can be sold by doing some minor changes.

Hence

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, every business follows to present their items as new to grab the interest of their targeted audience.

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,

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trend generally has a negative side as companies try to mislead buyers.

In other words

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, manufacturers attempt to fool customers by adding few elements in the

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such

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as colour, size, shape, due to which they are deceived. To illustrate more, Cocacola is the best example of

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as they change their bottle shapes frequently so that it becomes more appealing to a buyer.

Consequently

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, a customer can gradually lose trust in the brand;

as a result

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, companies can face a huge amount of loss due to

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. Seen in

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light it can be said that

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development can be negative. In conclusion, manufacturers can make commercials of a

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in

such

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a way that it looks different so they can catch the attention of their audience.

However

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,

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can show the adverse effects as these advertisements could be misleading. It is advisable that people should pay extra attention and do research before buying any

product

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.