In their advertising, businesses nowadays usually emphasizes that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

#businesses #products #development

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Nowadays companies are focusing more on how to advertise their same

product

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in different ways. In my opinion,

this

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is been done to attract customers and increase profit without implementing major changes in the

product

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. Personally, I think that it is generally a negative development.

This

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essay will analyze the reasons behind

this

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phenomenon and why it is a negative trend. The major reason why businesses present their

product

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in some unique way is because they are playing with customer psychology and meet their ever-increasing demands. One of the prominent principles of marketing is to meet the customer requirements in order to sell the

product

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in the market.

For example

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, when Apple launched its iPad in the Indian market, which was attractive in looks compared to other iPads, people were curious to check it out.

This

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strategy can attract customer’s attention and the

product

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can be sold by doing some minor changes.

Hence

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, every business follows to present their items as new to grab the interest of their targeted audience.

However

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this

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trend generally has a negative side as companies try to mislead buyers.

In other words

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, manufacturers attempt to fool customers by adding few elements in the

product

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such

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as colour, size, shape, due to which they are deceived. To illustrate more, Cocacola is the best example of

this

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as they change their bottle shapes frequently so that it becomes more appealing to a buyer.

Consequently

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, a customer can gradually lose trust in the brand;

as a result

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, companies can face a huge amount of loss due to

this

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. Seen in

this

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light it can be said that

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development can be negative. In conclusion, manufacturers can make commercials of a

product

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such

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a way that it looks different so they can catch the attention of their audience.

However

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this

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can show the adverse effects as these advertisements could be misleading. It is advisable that people should pay extra attention and do research before buying any

product

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Submitted by Mamta on Tue Jul 13 2021

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8
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

329 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasizes that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

In the past two decades,technology has had imroved and has changed people's lives. to what exend do you agree or disagree?

Some people say that the Internet is bringing people together by making the world smaller. Do you agree that the Internet is making it easier for people to communicate with one another?

Some people argue that internet-based lectures is better type of lectures. The other tend to believe that university-based lecture is still needed. Explain both side of the view and give your opinion.

Computers and A.I technology are increasingly being used for online education. Can artificial intelligence enhance the learning experience? Is this a positive or negative development?

In many countries children are engaged in some kind of paid work. Some people regard this as completely wrong, while others consider it as valuable work experience, important for learning and taking responsibility. Discuss both these views and give your own opinion.