Large companies use sports events to promote their products. Some people think this has a negative impact on sports. To what extent do you agree or disagree?

Nowadays, different organizations create awareness of their

products

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using various means. One of the ways they do

this

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is by leveraging on

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sport

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sports

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events

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.

Although

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,

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apply

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some argue that it has a negative effect, I strongly disagree because these companies sponsor and promote

such

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sport

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sports

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programs. Most

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sport

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sports

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events

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require a great

amount

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number

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of finances allocated

to

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apply

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in order for them to be successful. It is no doubt that more than 50% are sponsored by big organizations. Even though

,

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apply

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multinational corporations use

this

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in turn to promote their

products

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, in my

opinion

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,opinion

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it is of mutual benefit to the organizers of these

events

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.

For instance

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, DSTV is known as one of the biggest sponsors of the world

fifa

Correct your spelling

FIFA

games and are now

to

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apply

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contribute about 1 billion dollars each year. The more big companies use sports

events

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for adverts, the more finances generated.

Furthermore

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, these cooperations help to create awareness of the

events

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sport

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sports

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events

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in return. They create a viewers platform and promote different types of sports on their

products

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, so when people purchase their goods or see them in stores,

them

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they

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become unconsciously aware of them. Some even go as far as making souvenirs in the shapes of the sports.

For example

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,

the

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in the

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last

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World Cup,

Coca-cola

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the Coca-cola

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company used stickers with the inscription FIFA 2020 on their soda bottles

instead

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of the conventional ones. The more people saw or used these

products

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, the more conscious they became of the

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sport

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sports

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activities. To conclude, using

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sport

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sports

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events

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as an opportunity to promote

products

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by big institutions is more beneficial as they finance these programs as well as promote them. Without their

supports

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,supports

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they most likely would not be as successful as we see today.