Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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The current trend of increased sales of common consumer
goods
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signify the
influence
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of advertising and not
neccessarily
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necessarily
the real requirements of the
society
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in which the
goods
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are sold.In my opinion ,I agree with the statement that the current increased sales are due to the
influence
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of advertising. The
influenceof
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influence of
technology has increased the sale of common
goods
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.
This
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is due to increased internet
connectivitity
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connectivity
which has a dime of
dozen
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a dozen
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effect
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effects
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on the greater population today even to the remote villages in the
society
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.
For instance
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,the availability of
hand set
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handset
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smart phones
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smartphones
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which
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apply
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has
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have
show examples
made advertising easy to reach a good number of the population.Technology
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therefore
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,therefore
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,has increased the large coverage of
the
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apply
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advertising.
Moreover
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,
advertisment
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advertisement
tend to paint a
one sided
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one-sided
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picture of
positive
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the positive
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side
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of a good,
like
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as
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the negative
side
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effect of an
advertisment
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advertisement
will not be exposed
thus
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influencing the consumers to consumers to consume a good without having a
second
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thought of the
side
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effects.
For example
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,
side
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effects of over the counter medicines are not
normaly
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normally
mentioned.
Therefore
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,
advertisement
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advertisements
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not only
capture
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captures
show examples
the attention but
also
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influence
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the consumer judgement on buying
the
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apply
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goods
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that are not of importance to the needs. In conclusion,technology has increased the level of advertising
influence
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for
goods
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consumption increased rather than the needs of the
society
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;
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influence
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the influence
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of advertising the positive
side
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has
also
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lead to impulse consumption of
goods
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instead
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of the needs of the
society
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.
Therefore
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,advertisement has a greater impact
to
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on
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the people allowing impulse
cosumption
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consumption
of
goods
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rather than the
impotant
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important
needs
Submitted by Sabina Hamisi on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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