Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
Nowadays when we turn on the TV, we can easily see piles of eye-catching advertisements about different services and
products
. Many companies invited celebrities to be their products
representatives. People opt for those products
owing to the idols they love but not the necessity of those goods. Nevertheless
, measures such
as a fair rating mechanism can be introduced to solve the problem. In my opinion, I think consumers are influenced heavily by advertisements.
Firstly
, it is understandable that companies adopt some promotion tactics so as to gain market shares. Some marketing strategies, for example
, sending invitations to famous stars to help them to sell the items
that will enter the market. Obviously, because of the positive image of celebrities, consumers are easily attracted by the appearance of stars instead
of the nature of the items
. Worse still, they obviously neglected the urgency and necessity of those items
. Consequently
, they will buy lots of useless things in the long team.
Despite the adverse effect that the advertisement brings along to us, a fair rating mechanism can be an effective way to tackle the bad situation. Companies can put their products
, no matter services or items
, into the rating system
. The system
will automatically rate those products
in various categories such
as price, durability and warranty among the database. Thus
, consumers can compare the quality of tones of items
before they make any decision.
In conclusion, shoppers usually decide to buy something because of the idolatry of famous celebrities. They forget the importance of purchasing goods. In order to change the bad habits, people can use a fair rating system
to have a better selection experience. In my opinion, although
users are affected seriously by advertisements, they will be protected by the rating system
in shopping.Submitted by tommy.choy507 on
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