In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Companies have always been trying to renew their products in

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some ways

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someways

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some ways

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, which is indicated on billboards or other mainstreams. While

,

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apply

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I believe

this

trend is a negative development, there are some supportive reasons to explain it. In

this

essay, I will clarify

this

issue and why I think it is a cynical development. On the one hand, the root of

this

problem is due to two main rationales: competitiveness and the increase in profit. Since businesses always keep on running their advertising campaign in order to co-opt other advertisers, their product must be something that stands out

,

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and

more

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is more

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attractive to customers than the others. As a consequence, they have to renew that item,

for example

, it can be more functional, more convenient, easier to use or has a lower price. If

that

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that campain success

those campain successes

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campain

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campaign

successes, that enterprise would gain a majority amount of consumers, which,

therefore

will surge its whole year profit.

On the other hand

, the innovation of products has a critical drawback on buyers. As customers are usually attracted by interesting advertisements, especially on Tv or

homeshopping

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home shopping

platforms, companies will jump on that opportunity to drive the demand of their clients, so they would purchase their products.

As a result

, buyers waste their money

for

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on

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wrong things because the advertising may not be

accurated

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accurate

,

for instance

, it is not as useful and qualified as it was mentioned.

Therefore

,

this

way of uselessly spending could lead to households'

finacial

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financial

burden, which will affect their future life. In conclusion, pioneering a product by emphasizing that it is renewed is,

nevertheless

,

a

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an

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untruthful method.

Although

it has

an

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the

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advantage of increasing the companies' profits, it causes buyers negative impacts.

Thus

, consumers should wisely decide what

worth

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is worth

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the money and what is not.