Large businesses have big budgets for marketing and production and as a result, people gravitate towards buying their products. What problem does this cause? What could be done to encourage people buy local products?

Large

companies

' successful marketing and production strategies encourage people to buy their items rather than local products.

This

essay addresses the phenomenon's outcomes

such

as stagnation of the local economy and the decreasing opportunities that unique

skills

are protected and the solutions for dealing with

this

problem. One of the consequences of

this

tendency that people buy large corporations' products is the stagnation of the local economy. A decrease in local

companies

' earnings is correlated with local employment and other industries' profits. Local economic circulation can be sluggish

as a result

of losing the popularity of local production.

Furthermore

, unique commodities which only developed in local areas can be lost. Local firms develop their know-how and promote to meet the locals' needs by utilising specific local characteristics.

However

, these

skills

or knowledge will be dismissed due to the lack of budget.

For example

, the Japanese population tends to purchase multinational

companies

' computers

such

as apples and windows, and it is unknown that Fujitsu, one of the Japanese enterprises, invented computers that are quite bearable for shocks

such

as packed trains. There are several ways to encourage local consumers to buy local commodities. As the

first

solution, the local authority could fund and preserve

skills

and knowledge. Unlike large businesses, the financial foundation of small and medium-sized businesses is fragile and is easily affected by economic situations. The local authority's investments are required, aiming at preserving a culture.

In addition

, local media could introduce them. Many local residents do not know so much about their regions' items due to the lack of promotion. Media is able to attract attention from the public. In conclusion, in my opinion,

this

tendency leads to slow local economy's development and deteriorates local

companies

'

skills

and knowledge for unique work.

This

issue could be tackled by the government's investment and local media's attention.