In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In
this
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competitive world, it is really important to showcase unique features in every product to gain customer attention.
Also
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advertising the products showing the business understands its user needs will provide additional interest. In
this
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essay, I will
further
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discuss my view on
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practice.
Firstly
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, today's business industry is very wide and we often see that many companies produce the same item. In a way to stand out from others, it is really important to tell the audience the uniqueness of the produce.
For example
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, the USA based makeup company KKW might produce the same formulations as others but recently has gained much attention due to its products being paraben and cruelty-free.
Therefore
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, the marketing department understood the expectations of youngsters and have stressed those features in their advertising.
Secondly
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, due to
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practice, there are two main advantages: positive competition and encourages the manufacturers to be creative.
For instance
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, new advertising techniques force the producers and their companies to constantly try creating new cosmetics or related products.
This
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indeed hikes the market and provides the customers with wider selection options.
On the other hand
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, there are negative implications to
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advertising. Fraud advertisers take advantage of the disclosed information and fool consumers. To conclude, I feel that modern-day advertising techniques and their emphasis on consumer needs do help the relative industry. I believe
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to be a positive development and very advantageous for the consumers.
Submitted by divya6112 on

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I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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