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Band 7

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
Advertising is more popular among almost all companies to encourage individuals to buy their
products
 and services. It is said that many
people
 have been influenced by advertisements and
purchase
products
 without considering their true needs. I completely agree with
this
 opinion as advertisements are more aggressive these days, and companies use celebrities to have more influence on
people
.
Firstly
, promoters advertise more aggressively these days. To do
this
, they produce glamorous commercials to advertise their so-called high-quality
products
. In
this
 way,
people
 become more encouraged to
purchase
 the advertised
products
 without enough consideration of their feasible functions.
However
, these
products
 are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long on both television and radio that seem to be very helpful and timesaving which is not according to friends of mine who purchased it.
Additionally
, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,
therefore
 they are easily influenced by these types of ads campaigns.
For example
, the Gillette Company advertised one of its shaving
products
 featuring Ronaldo, a well-known football player, to have more influence on young boys. According to the company,
this
 campaign was a real success among their target audience.
On the other hand
, customers’ buying habit is undeniable. They
purchase
products
 according to their disposable income and information they gather from the internet and other reliable resources.
For instance
, when
people
 want to buy a smartphone they usually compare different features, check customers’ comments and read experts’ reviews to make a wise decision.
As a result
, no one can judge whether
people
 buy according to the commercials or real needs. In conclusion, I agree that many
people
 from young to adults become influenced by the commercials and
purchase
 different
products
 even if they do not need those.
Submitted by katayonsaeb on

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  • take, for example

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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