Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society

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Advertising is more popular among almost all companies to encourage individuals to buy their

products

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and services. It is said that many

people

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have been influenced by advertisements and

purchase

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products

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without considering their true needs. I completely agree with

this

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opinion as advertisements are more aggressive these days, and companies use celebrities to have more influence on

people

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Firstly

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, promoters advertise more aggressively these days. To do

this

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, they produce glamorous commercials to advertise their so-called high-quality

products

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. In

this

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way,

people

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become more encouraged to

purchase

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the advertised

products

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without enough consideration of their feasible functions.

However

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, these

products

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are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long on both television and radio that seem to be very helpful and timesaving which is not according to friends of mine who purchased it.

Additionally

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, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,

therefore

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they are easily influenced by these types of ads campaigns.

For example

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, the Gillette Company advertised one of its shaving

products

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featuring Ronaldo, a well-known football player, to have more influence on young boys. According to the company,

this

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campaign was a real success among their target audience.

On the other hand

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, customers’ buying habit is undeniable. They

purchase

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products

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according to their disposable income and information they gather from the internet and other reliable resources.

For instance

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, when

people

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want to buy a smartphone they usually compare different features, check customers’ comments and read experts’ reviews to make a wise decision.

As a result

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, no one can judge whether

people

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buy according to the commercials or real needs. In conclusion, I agree that many

people

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from young to adults become influenced by the commercials and

purchase

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different

products

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even if they do not need those.

Submitted by katayonsaeb on Wed Aug 04 2021

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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9
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

326 words

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Support ideas with relevant, specific examples

Unemployment rates are increasing in many countries. What are the causes of this issue, and what steps can governments and individuals take to reduce unemployment?

It is suggested that primary children should learn how to grow vegetables and keep animals. Do the advantages outweigh the disadvantages?

A 'cashless society' is one where people use debit/credit cards and other forms of payment instead of cash. Do the advantages of a cashless society outweigh the disadvantages?

Today, people can work and live in anywhere they want, because of the improvement of communication technology and transport. Do advantages of this development outweigh the disadvantages.

People find it very difficult to speak in public or to give a presentation before an audience. Do you think public speaking skill is really important? Give reasons. Some people say public speaking should be taught at school. Do you agree or disagree?