Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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It is said that many
people
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have been influenced by advertisements, and
therefore
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they purchase goods without considering their true needs. I completely agree with
this
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opinion and have solid reasons for that.
Firstly
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, promoters produce glamorous
commercials
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to advertise their
products
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, even if their
products
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do not have good quality and feasible functions. There are many TV
commercials
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that advertise
products
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at reasonable prices and at the same time mind-blowing functions.
However
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, most of the time these fancy
products
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have low quality and malfunction. As an example, in my country, a food processor has been advertised that seem to be very helpful and timesaving in the kitchen with really low price. Unfortunately, I have not seen even one customer of
this
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product be satisfied with its function, and they all admitted that they not only waste their money but
also
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their ingredients to prepare food with
this
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processor.
Additionally
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, many companies use celebrities in their advertisements to increase their sales.
Therefore
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, many individuals, especially youngsters, impulsively purchase the
products
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that their favourite singer or actor advertise.
For instance
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,
this
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is especially true for junk foods, when famous
people
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eat fast food or drink soft drinks in a commercial but still appear slim and healthy.
This
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persuades
people
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that these types of foods and drinks are not hazardous to health and they start consuming those.
On the contrary
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, celebrities may not eat or drink these unhealthy foods and drinks in their real lives.
On the other hand
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, there are aspects against these arguments. Customers’ buying habit is undeniable, and no one can judge whether
people
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buy according to the
commercials
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or their real needs. I agree that many individuals from young to adults become influenced by glamorous
commercials
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and celebrities who play in advertisements, and they purchase unnecessary
products
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.
Submitted by katayonsaeb on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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